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Manhattan Research
(6 results)-
White Papers
How Digital Is Shaping The Future Of Pharmaceutical Marketing
October 7, 2010, 12:00am PDT
Technology has prompted drastic changes in the marketing world over the past decade, and pharmaceutical marketing has not been excluded from this evolution. Faced with shifting consumer and...
Provided by Manhattan Research
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White Papers
Pharma & Social Media: Practical Social Media Strategies For The Pharmaceutical Industry
July 7, 2009, 12:00am PDT
Patients and caregivers shared health and treatment experiences with each other and physicians discussed clinical information with colleagues before the Internet, but the rise of Web 2.0 has given...
Provided by Manhattan Research
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White Papers
Consumers And Web 2.0: Five Action Items For Pharmaceutical, Biotech, And Device Marketers
February 13, 2008, 12:00am PST
There are many benefits to monitoring online conversations. First, by listening to your customers, you gain valuable market insight that is usually only available from extensive focus group...
Provided by Manhattan Research
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White Papers
Reaching Today's ePharma Consumer: How Consumers Are Using Online Channels For Pharma Product Information
December 7, 2010, 12:00am PST
Each year more and more U.S. consumers are becoming ePharma Consumers - those who use the Internet to research prescription drug information. In past five years alone this group has tripled to...
Provided by Manhattan Research
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White Papers
The Absolute, Relative, And Incremental ROI Of DTC Digital Marketing
October 7, 2010, 12:00am PDT
The pharma industry was spoiled. Back in the early days of DTC advertising, the industry had a unique opportunity that had been available to few industries before it: The chance to really measure...
Provided by Manhattan Research
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White Papers
Getting Ready For Pharma 2.0: Trends Covered At The 3rd Annual Emarketing Summit Europe 2008
June 3, 2008, 12:00am PDT
Much has changed in the world of technology and marketing over the past several years. The pharmaceutical industry is certainly no exception to these trends as electronic marketing has forced many...
Provided by Manhattan Research
-
White Papers
Getting Ready For Pharma 2.0: Trends Covered At The 3rd Annual Emarketing Summit Europe 2008
June 3, 2008, 12:00am PDT
Much has changed in the world of technology and marketing over the past several years. The pharmaceutical industry is certainly no exception to these trends as electronic marketing has forced many...
Provided by Manhattan Research
-
White Papers
The Absolute, Relative, And Incremental ROI Of DTC Digital Marketing
October 7, 2010, 12:00am PDT
The pharma industry was spoiled. Back in the early days of DTC advertising, the industry had a unique opportunity that had been available to few industries before it: The chance to really measure...
Provided by Manhattan Research
-
White Papers
Reaching Today's ePharma Consumer: How Consumers Are Using Online Channels For Pharma Product Information
December 7, 2010, 12:00am PST
Each year more and more U.S. consumers are becoming ePharma Consumers - those who use the Internet to research prescription drug information. In past five years alone this group has tripled to...
Provided by Manhattan Research
-
White Papers
Consumers And Web 2.0: Five Action Items For Pharmaceutical, Biotech, And Device Marketers
February 13, 2008, 12:00am PST
There are many benefits to monitoring online conversations. First, by listening to your customers, you gain valuable market insight that is usually only available from extensive focus group...
Provided by Manhattan Research
-
White Papers
Pharma & Social Media: Practical Social Media Strategies For The Pharmaceutical Industry
July 7, 2009, 12:00am PDT
Patients and caregivers shared health and treatment experiences with each other and physicians discussed clinical information with colleagues before the Internet, but the rise of Web 2.0 has given...
Provided by Manhattan Research
-
White Papers
How Digital Is Shaping The Future Of Pharmaceutical Marketing
October 7, 2010, 12:00am PDT
Technology has prompted drastic changes in the marketing world over the past decade, and pharmaceutical marketing has not been excluded from this evolution. Faced with shifting consumer and...
Provided by Manhattan Research
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