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MarketingProfs
(5 results)-
White Papers
Is Your Company A Customer Survey Score Whore?
January 1, 2009, 12:00am PST
Becoming a hero to your customers is more about reliability than it is about heroics. You don't have to leap tall buildings in a single bound. If they could just count on you to always deliver, to...
Provided by MarketingProfs
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White Papers
B-to-B Marketing In 2008: Trends In Strategies And Spending
December 30, 2007, 12:00am PST
As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand...
Provided by MarketingProfs
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White Papers
New Products: The Real Challenge Is In Execution, Not Strategy
December 11, 2007, 12:00am PST
A research study is implemented exploring the factors that have an impact on a company's ability to succeed in the ever-important CPG growth domain. The survey, titled "Creativity in New Products,...
Provided by MarketingProfs
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White Papers
Partnership Brand Marketing: It's About Distribution Channels
October 9, 2007, 12:00am PDT
Branding is always mentioned when we speak with clients, but the author have found that very few companies really understand what a brand is and why it is important to their overall marketing...
Provided by MarketingProfs
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White Papers
Four Overlooked Benefits Of Telemarketing (And How To Make The Most Of Them)
November 4, 2008, 12:00am PST
When it comes to setting sales appointments, populating a database with decision-maker names, or filling seats at an event, there's no contact method that's more direct or more effective. The...
Provided by MarketingProfs
-
White Papers
B-to-B Marketing In 2008: Trends In Strategies And Spending
December 30, 2007, 12:00am PST
As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand...
Provided by MarketingProfs
-
White Papers
Is Your Company A Customer Survey Score Whore?
January 1, 2009, 12:00am PST
Becoming a hero to your customers is more about reliability than it is about heroics. You don't have to leap tall buildings in a single bound. If they could just count on you to always deliver, to...
Provided by MarketingProfs
-
White Papers
Four Overlooked Benefits Of Telemarketing (And How To Make The Most Of Them)
November 4, 2008, 12:00am PST
When it comes to setting sales appointments, populating a database with decision-maker names, or filling seats at an event, there's no contact method that's more direct or more effective. The...
Provided by MarketingProfs
-
White Papers
Partnership Brand Marketing: It's About Distribution Channels
October 9, 2007, 12:00am PDT
Branding is always mentioned when we speak with clients, but the author have found that very few companies really understand what a brand is and why it is important to their overall marketing...
Provided by MarketingProfs
-
White Papers
New Products: The Real Challenge Is In Execution, Not Strategy
December 11, 2007, 12:00am PST
A research study is implemented exploring the factors that have an impact on a company's ability to succeed in the ever-important CPG growth domain. The survey, titled "Creativity in New Products,...
Provided by MarketingProfs
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