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MarketingProfs
(13 results)-
White Papers
Is Your Company A Customer Survey Score Whore?
January 1, 2009, 12:00am PST
Becoming a hero to your customers is more about reliability than it is about heroics. You don't have to leap tall buildings in a single bound. If they could just count on you to always deliver, to...
Provided by MarketingProfs
-
White Papers
B-to-B Marketing In 2008: Trends In Strategies And Spending
December 30, 2007, 12:00am PST
As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand...
Provided by MarketingProfs
-
White Papers
RetailÆs Marketing Management Challenge
July 18, 2006, 12:00am PDT
As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store...
Provided by MarketingProfs
-
White Papers
How to Get Closer to Customers
February 21, 2006, 12:00am PST
The road to business success is rough. The business literature is crammed with descriptions of processes that would challenge the top executives while leading their companies to success....
Provided by MarketingProfs
-
White Papers
How to Implement a Winning Segment Strategy
February 21, 2006, 12:00am PST
This paper describes the best way to identify and serve customers in the target segments. Segmentation could be the marketing tool that sets the company apart from the competition. The business...
Provided by MarketingProfs
-
White Papers
The Compounding Effect of Micro-Gains in Marketing
February 7, 2006, 12:00am PST
This paper explores online marketing and sales functions which are often divided up between different people, groups, or even offices. One person watches over Pay-Per-Click (PPC) optimization,...
Provided by MarketingProfs
-
White Papers
Four Factors That Distinguish Services Marketing
January 31, 2006, 12:00am PST
This paper describes inseparability, variability, and perishability, the four characteristics which affect the way clients behave during the buying process and the way organizations must interact...
Provided by MarketingProfs
-
White Papers
New Products: The Real Challenge Is In Execution, Not Strategy
December 11, 2007, 12:00am PST
A research study is implemented exploring the factors that have an impact on a company's ability to succeed in the ever-important CPG growth domain. The survey, titled "Creativity in New Products,...
Provided by MarketingProfs
-
White Papers
Launching Your Product: Seven Marketing 'Musts'
December 12, 2006, 12:00am PST
A jolt. That's what one want from his or her product launch. Impacts that will ripple through the customer base, resound with the prospects, and shake up the competitors. Smart, strategic launches...
Provided by MarketingProfs
-
White Papers
Six Steps To Jumpstart Your Product And Marketing Strategy
October 17, 2006, 12:00am PDT
Are you ready to transition a product into new markets or define next generations of a solution? Knowing in which direction to take the product and marketing strategy can be difficult to...
Provided by MarketingProfs
-
White Papers
Partnership Brand Marketing: It's About Distribution Channels
October 9, 2007, 12:00am PDT
Branding is always mentioned when we speak with clients, but the author have found that very few companies really understand what a brand is and why it is important to their overall marketing...
Provided by MarketingProfs
-
Software
MarketingProfs 3.5 (Mobile)
August 19, 2008, 12:00am PDT
Our newest version is completely updated, based on viewer feedback. Stuck in line or on hold? Use that time to breeze through the latest marketing digests from MarketingProfs.com. Skim each how-to...
Provided by MarketingProfs
-
White Papers
Four Overlooked Benefits Of Telemarketing (And How To Make The Most Of Them)
November 4, 2008, 12:00am PST
When it comes to setting sales appointments, populating a database with decision-maker names, or filling seats at an event, there's no contact method that's more direct or more effective. The...
Provided by MarketingProfs
-
Software
MarketingProfs 3.5 (Mobile)
August 19, 2008, 12:00am PDT
Our newest version is completely updated, based on viewer feedback. Stuck in line or on hold? Use that time to breeze through the latest marketing digests from MarketingProfs.com. Skim each how-to...
Provided by MarketingProfs
-
White Papers
B-to-B Marketing In 2008: Trends In Strategies And Spending
December 30, 2007, 12:00am PST
As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand...
Provided by MarketingProfs
-
White Papers
Is Your Company A Customer Survey Score Whore?
January 1, 2009, 12:00am PST
Becoming a hero to your customers is more about reliability than it is about heroics. You don't have to leap tall buildings in a single bound. If they could just count on you to always deliver, to...
Provided by MarketingProfs
-
White Papers
Four Overlooked Benefits Of Telemarketing (And How To Make The Most Of Them)
November 4, 2008, 12:00am PST
When it comes to setting sales appointments, populating a database with decision-maker names, or filling seats at an event, there's no contact method that's more direct or more effective. The...
Provided by MarketingProfs
-
White Papers
Partnership Brand Marketing: It's About Distribution Channels
October 9, 2007, 12:00am PDT
Branding is always mentioned when we speak with clients, but the author have found that very few companies really understand what a brand is and why it is important to their overall marketing...
Provided by MarketingProfs
-
White Papers
Six Steps To Jumpstart Your Product And Marketing Strategy
October 17, 2006, 12:00am PDT
Are you ready to transition a product into new markets or define next generations of a solution? Knowing in which direction to take the product and marketing strategy can be difficult to...
Provided by MarketingProfs
-
White Papers
Launching Your Product: Seven Marketing 'Musts'
December 12, 2006, 12:00am PST
A jolt. That's what one want from his or her product launch. Impacts that will ripple through the customer base, resound with the prospects, and shake up the competitors. Smart, strategic launches...
Provided by MarketingProfs
-
White Papers
New Products: The Real Challenge Is In Execution, Not Strategy
December 11, 2007, 12:00am PST
A research study is implemented exploring the factors that have an impact on a company's ability to succeed in the ever-important CPG growth domain. The survey, titled "Creativity in New Products,...
Provided by MarketingProfs
-
White Papers
Four Factors That Distinguish Services Marketing
January 31, 2006, 12:00am PST
This paper describes inseparability, variability, and perishability, the four characteristics which affect the way clients behave during the buying process and the way organizations must interact...
Provided by MarketingProfs
-
White Papers
The Compounding Effect of Micro-Gains in Marketing
February 7, 2006, 12:00am PST
This paper explores online marketing and sales functions which are often divided up between different people, groups, or even offices. One person watches over Pay-Per-Click (PPC) optimization,...
Provided by MarketingProfs
-
White Papers
How to Implement a Winning Segment Strategy
February 21, 2006, 12:00am PST
This paper describes the best way to identify and serve customers in the target segments. Segmentation could be the marketing tool that sets the company apart from the competition. The business...
Provided by MarketingProfs
-
White Papers
How to Get Closer to Customers
February 21, 2006, 12:00am PST
The road to business success is rough. The business literature is crammed with descriptions of processes that would challenge the top executives while leading their companies to success....
Provided by MarketingProfs
-
White Papers
RetailÆs Marketing Management Challenge
July 18, 2006, 12:00am PDT
As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store...
Provided by MarketingProfs
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