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Northwestern University (Kellogg)
(445 results)-
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The Kellogg Executive MBA Program
January 1, 2011, 12:00am PST
Designed for senior and mid-career executives, the Kellogg Executive MBA Program is flexible and challenging. The program emphasizes teamwork and cross-cultural collaboration, leadership and...
Provided by Northwestern University (Kellogg)
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White Papers
Bonuses Despite Billion Dollar Bailouts: Managerial Incentives, Capital Reallocation, And The Business Cycle
May 1, 2010, 12:00am PDT
The research focuses on the influence that managers have on the timing of the revelation of bad news, which can be used to downsize and restructure poorly performing firms. More broadly,...
Provided by Northwestern University (Kellogg)
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White Papers
Learning To Use Regret: Studies In The Negative Emotions And How To Use Them
May 1, 2010, 12:00am PDT
Regret can shape people and change their paths, especially in American society, where everything seems completely possible - although changing into someone else is a bit harder, of course. Regret...
Provided by Northwestern University (Kellogg)
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Get Over Yourself: Why We Think We're Forces To Be Reckoned With
May 1, 2010, 12:00am PDT
Withholding criticism creates "A really negative organizational dynamic". Many organizations are probably full of people brimming with relevant feedback, but are reluctant to dish it out....
Provided by Northwestern University (Kellogg)
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White Papers
Desire To Acquire: Powerlessness And Compensatory Consumption
April 1, 2010, 12:00am PDT
Feeling powerless is an aversive psychological state that people try to eliminate or diminish. Given that high status is often a signal of power, demonstrating high status through the purchase of...
Provided by Northwestern University (Kellogg)
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Surveying Sensitive Topics: New Tools Help Correct For Survey Bias
April 1, 2010, 12:00am PDT
Getting truthful answers to survey questions about sensitive matters - such as using illegal drugs or cheating on taxes - is a challenge. Even when promised anonymity, people who break the rules...
Provided by Northwestern University (Kellogg)
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White Papers
The Devil Is In The Detailing: Modeling Physician Choice Of Prescription Drugs
February 1, 2010, 12:00am PST
Detailing expenditures are most effective when they are focused on the physicians likeliest to write initial prescriptions. Patients are seldom switched to a different drug within a specific drug...
Provided by Northwestern University (Kellogg)
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White Papers
Membership Has Its Punishments
January 1, 2010, 12:00am PST
If you think that frequent flier programs and other tactics that reward customers for their loyalty to a particular company ensure good deals for consumers, think again. Consumers may not benefit...
Provided by Northwestern University (Kellogg)
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White Papers
Balance In Advertising: Tailored Marketing Messages Can Counter Consumers' Negative Emotions
December 1, 2009, 12:00am PST
Advertisers have the creative control to strengthen an ad's emotional appeal. They can show particular ads to offset a television show's demeanor, offering up happy or calming emotions to the...
Provided by Northwestern University (Kellogg)
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Biases That Bind: The Role Of Stereotypes In Decision-Making Processes
December 1, 2009, 12:00am PST
In many situations, stereotypes do more harm than good. But situations exist in which stereotypes can be a useful tool for efficient decision making. In medical decision making, for example,...
Provided by Northwestern University (Kellogg)
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The Art Of Persuasion: Aligning Consumer Goals With Level Of Abstraction
October 1, 2009, 12:00am PDT
The researchers found that when consumers aimed to fulfill aspirations and satisfy achievement goals, more abstract messages - for example, those highlighting the freedom TiVo provides -...
Provided by Northwestern University (Kellogg)
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Pyramidal Blind Spots: Perils Of International Joint Ventures
October 1, 2009, 12:00am PDT
Foreign companies often enter joint venture partnerships unaware of the dominating corporate governance practices in developing countries. A partner firm may be at the bottom of a pyramid, six...
Provided by Northwestern University (Kellogg)
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Banks, Bonds, And Accounting Quality: Poor Financial Reporting Can Determine Your Lending Options
July 1, 2009, 12:00am PDT
Borrowers with poorer accounting quality, reflected by larger differences between earnings and cash flow, are more likely to choose private debt such as loans from banks. Compared to public bond...
Provided by Northwestern University (Kellogg)
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Rationalization In Decision Making: Why We Don't Always Choose Our Favorite Option
July 1, 2009, 12:00am PDT
Everyone feels that as a rational creature he must be able to give a connected, logical, and continuous account of himself, his conduct, and opinions, and all his mental processes are...
Provided by Northwestern University (Kellogg)
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Culture And Commitment: When Should Advertisers Focus On You Versus Your Entire Family?
March 1, 2009, 12:00am PST
Imagine two advertisements for a Personal Digital Assistant (PDA) brand. The first highlights "self-focused" or individualist product benefits, such as enhanced productivity and organization. The...
Provided by Northwestern University (Kellogg)
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White Papers
A (Sales)Taxing Proposition
February 1, 2009, 12:00am PST
It has long been said that no things in life are more certain than death and taxes. If anything could challenge these certainties, it might be the Internet - regarding taxes at least. While its...
Provided by Northwestern University (Kellogg)
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White Papers
Discounted Diapers And Stockpiles Of Soup: Managing Earnings Through Marketing
December 1, 2008, 12:00am PST
Accounting abuses on a grand scale and massive financial deception from the very highest levels of management. As investors lost billions of dollars, the earnings management game with its fuzzy...
Provided by Northwestern University (Kellogg)
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Don't Interrupt Me Now: Media "Transportation" And Advertising Effectiveness
December 1, 2008, 12:00am PST
The more consumers are engaged in the media context, the more likely the advertising effectiveness will be negatively affected. Previous research on the transportation experience has shown that a...
Provided by Northwestern University (Kellogg)
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White Papers
Brand Scandal Spillover: When Will A Brand Scandal Spill Over And How Should Competitors Respond?
October 1, 2008, 12:00am PDT
Brand scandal is more likely to spill over to a particular competitor is perceived to be highly similar on the attribute involved in the scandal. For example, a scandal involving hamburgers but...
Provided by Northwestern University (Kellogg)
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White Papers
When Does Coordination Require Centralization?
October 1, 2008, 12:00am PDT
Each division has a manager who is informed of his or her department's operating conditions but not those of the other. Both managers would like to maximize profits, but each values his or her own...
Provided by Northwestern University (Kellogg)
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The Impact Of The 2008 Tax Rebates On Consumer Spending
August 1, 2008, 12:00am PDT
Early in 2008, in response to slowing economic growth, the Federal government enacted an economic stimulus package consisting mainly of a $100 billion tax rebate program. By July 1 2008, more than...
Provided by Northwestern University (Kellogg)
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Seeking Pleasure? Or Avoiding Pain?: It All Depends Upon How Customers View Themselves
April 1, 2007, 12:00am PDT
Will your customers respond more strongly to advertising that promises fun, happiness and prosperity? Or will an ad stressing the avoidance of illness or hardship be a better sell? The answer...
Provided by Northwestern University (Kellogg)
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Is The Price right?: The Ups And Downs Of Strategic Price promotion
April 1, 2007, 12:00am PDT
A brand manager launches an aggressive price promotion with the goal of boosting profits and sales. Could his plan increase demand for the entire product category as well? Researchers have long...
Provided by Northwestern University (Kellogg)
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White Papers
Savvy Financial Analysts Adapt To Regulation 'Fair Disclosure'
May 1, 2007, 12:00am PDT
The prediction was dire: if financial analysts ceased to get preferential access to information from the companies they followed, the quality of their forecasts would suffer and cause volatility...
Provided by Northwestern University (Kellogg)
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Advertising Alignment: Using Consumer Goal Orientation To Determine Advertising Format
May 1, 2007, 12:00am PDT
At a time when many categories are populated by parity brands, marketing executives and advertising agencies find it increasingly difficult to win market share and consumer loyalty even when they...
Provided by Northwestern University (Kellogg)
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White Papers
Wal-Mart Supercenter Versus The Traditional Supermarket
May 1, 2007, 12:00am PDT
There were other trends among the households that remained loyal to the local supermarket. These households were more likely to buy fresh produce, seafood, and meal replacements such as deli...
Provided by Northwestern University (Kellogg)
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Tax Incentives And The City: Are Cities Wise To Use Tax Incentives To Compete For Companies?
June 1, 2007, 12:00am PDT
Chicago recently struck what first appeared to be a raw deal. In 2001 Chicago and the state of Illinois spent $50 million in tax incentives to bring Boeing's corporate headquarters to downtown...
Provided by Northwestern University (Kellogg)
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White Papers
How To Map And Compare Culture Across Firms
July 1, 2007, 12:00am PDT
In a globalizing economy, corporations and industries increasingly need to manage across cultural as well as geographic boundaries in communicating with their stakeholders. Do companies from the...
Provided by Northwestern University (Kellogg)
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White Papers
Compete Or Cooperate?: Choosing The Right Commercialization Strategy As A Technology Start-Up
July 1, 2007, 12:00am PDT
For generations, would-be entrepreneurs and economists believed that start-up companies were created to bring new innovations to market rapidly and to compete with or displace established firms....
Provided by Northwestern University (Kellogg)
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White Papers
Does Location Matter For The Adoption Of Internet Technologies In Business?
August 1, 2007, 12:00am PDT
From traveling businessmen and women using PDAs as movable offices to large consortiums sharing supercomputing capabilities around the globe, advanced Internet technology has revolutionized the...
Provided by Northwestern University (Kellogg)
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White Papers
Trust Required Here
August 1, 2007, 12:00am PDT
Buying a used car is always a difficult experience, in large part because potential buyers have trouble trusting sellers. Trust is an elusive but important component in market transactions. There...
Provided by Northwestern University (Kellogg)
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White Papers
Letting Go Of Voting Rights May Be A Good Investment Strategy
December 1, 2007, 12:00am PST
In dual-class equity firms, the insiders - often founding families - have concentrated ownership by virtue of controlling the superior class voting stock. The two-tiered stock structure is...
Provided by Northwestern University (Kellogg)
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White Papers
Games Hospitals Play: How hospitals Cope With Competition
January 1, 2008, 12:00am PST
Businesses generally find competition unwelcome. When facing the possible arrival of a new competitor in their market, many firms work to make the newcomer's entry more difficult. Cutting prices,...
Provided by Northwestern University (Kellogg)
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When Should A Firm Decentralize?: Corporate Features Can Determine Your Organization's Design
February 1, 2008, 12:00am PST
Modern organizations typically organize according to four commonly observed structures: flat, divisional hierarchy, functional hierarchy, and matrix. To illustrate these structures, consider a...
Provided by Northwestern University (Kellogg)
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White Papers
Predicting Customer Lifetime Value: When Is It Sensible To Give Perks To Customers?
February 1, 2008, 12:00am PST
If you have been a great customer, catalog companies may send you more mailings, airlines may give you priority for upgrades, credit card companies may waive late fees, and hotels may leave a...
Provided by Northwestern University (Kellogg)
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White Papers
Exercising Options: Should You Accelerate Income Tax Payment On Share-Based Compensation?
March 1, 2008, 12:00am PST
Though the glamour surrounding stock options and other share-based compensation dissipated with the bursting of the tech bubble at this millennium's outset, these employee incentives are still in...
Provided by Northwestern University (Kellogg)
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White Papers
Coupling Within The Firm: Links Between Governance Channels Affect Strategy
March 1, 2008, 12:00am PST
"Channel coupling" refers to the degree to which decisions made in a particular channel are associated with decisions made in other channels. For example, tight coupling occurs when strategic...
Provided by Northwestern University (Kellogg)
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White Papers
Averting A Recession: Does A Tax Rebate work?
March 1, 2008, 12:00am PST
The study demonstrated that the rebates caused an economically significant increase in household expenditure. The average household spent 20-40 percent of its rebate on nondurable goods during the...
Provided by Northwestern University (Kellogg)
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White Papers
Ingratiating Behavior Provides Alternative Path To The Boardroom
April 1, 2007, 12:00am PDT
Corporate managers who express opinions that differ from those of their CEO may spoil their chances of being appointed to outside boards, according to recently published research. Managers who...
Provided by Northwestern University (Kellogg)
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White Papers
Cost-Sharing Agreements: A Tax-Saving Device For Multi-Nationals
April 1, 2008, 12:00am PDT
Most managers who work in international businesses are aware that transfer prices - that is, the prices one division of their business pays or receives for products and/or services supplied to or...
Provided by Northwestern University (Kellogg)
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White Papers
The Kellogg Executive MBA Program
January 1, 2011, 12:00am PST
Designed for senior and mid-career executives, the Kellogg Executive MBA Program is flexible and challenging. The program emphasizes teamwork and cross-cultural collaboration, leadership and...
Provided by Northwestern University (Kellogg)
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White Papers
Money And Mores In The Mortgage Meltdown: When "Illegal" And "Immoral" Failed To Coincide
July 1, 2010, 12:00am PDT
Over the years, economic theory has generally held that self-interest predominantly governs the behavior of individuals in small groups. However, recent experiments have suggested a situation less...
Provided by Northwestern University (Kellogg)
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White Papers
Better Decisions Through Diversity: Heterogeneity Can Boost Group Performance
October 1, 2010, 12:00am PDT
Customer Relationship Management, otherwise called as CRM is a business strategy that aims at the concept of being customer-centric. To be customer-centric is to help an enterprise to make its...
Provided by Northwestern University (Kellogg)
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White Papers
Reward Now, Punish Later: Punishment Alone May Not Change Social Norms
November 1, 2010, 12:00am PDT
Did you ever wonder how some executives get into the position that they are in? Judging by their lack of interpersonal skills, arrogant attitude and weak sales game, they must have some damning...
Provided by Northwestern University (Kellogg)
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White Papers
The Making Of A Blockbuster
April 10, 2007, 12:00am PDT
The billionaire investor and business leader spoke April 3 in the James L. Allen Center as part of the NFL Player Development Program, which arose through a partnership between the Kellogg School...
Provided by Northwestern University (Kellogg)
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White Papers
Sam Zell Honored For Long-Time Leadership
April 12, 2007, 12:00am PDT
It was Zell's leadership that was recognized during an April 11 event at the James L. Allen Center where he received the Kellogg School's annual Award for Distinguished Leadership. Created in 2001...
Provided by Northwestern University (Kellogg)
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White Papers
The New Worker's Revolution
April 12, 2007, 12:00am PDT
In the United States, entrepreneurs may earn some respect for being the economy's real engine, but in China they are hailed as rock stars. China is a culture that has embraced entrepreneurship...
Provided by Northwestern University (Kellogg)
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White Papers
Taking Charge Of Tomorrow Today
April 13, 2007, 12:00am PDT
There's a double standard for women in the workplace, Connie Duckworth said, explaining that while men are given "Very broad latitude" for choice of dress, conversation topics and leadership...
Provided by Northwestern University (Kellogg)
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Diageo CEO Ivan Menezes Addresses Marketing Conference
January 29, 2007, 12:00am PST
Connecting with consumers can be as simple as making a cocktail, according to Ivan Menezes. "Reach, engage and connect" - the idea that marketers must shake up how they think about their...
Provided by Northwestern University (Kellogg)
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White Papers
Dream Big, But Plan Strategically, Exec Tells Kellogg Students
April 18, 2007, 12:00am PDT
Paula A. Sneed, a former executive vice president at Kraft Foods, spoke with Kellogg School students April 9, during an event sponsored by the Part-Time Women's Business Association. During her...
Provided by Northwestern University (Kellogg)
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White Papers
Schwartz Memorial Lecture A Homecoming for Economics Professor
April 18, 2007, 12:00am PDT
This segregation can have important consequences for social mobility, says Jackson. It also holds implications for how people form opinions and transmit information, or whether and how certain...
Provided by Northwestern University (Kellogg)
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White Papers
Connecting Company And Customer
April 19, 2007, 12:00am PDT
A product manager is a middle manager, usually within the marketing organization, responsible for successfully bringing new products (or services/brands) to market and ensuring the ongoing success...
Provided by Northwestern University (Kellogg)
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Creating A Legacy - BMA Conference Celebrates 20 Years
April 24, 2007, 12:00am PDT
You have a moral responsibility to create a new generation, said Northwestern Professor Carol Lee while moderating an education discussion during the middle day of the three-day event. "You need...
Provided by Northwestern University (Kellogg)
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To The Rescue
April 27, 2007, 12:00am PDT
When stepping in to rescue a struggling company, said Steve Miller, executive chairman of Delphi Corp., it is important not to underestimate the local talent: "Companies that have fallen on hard...
Provided by Northwestern University (Kellogg)
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Schwartz Lecture Shows Economic Implications Of Group Dynamics
April 27, 2007, 12:00am PDT
People form social networks based on similarities, creating homogeneous groups that often have implications for how information is shared. Such "Homophily" - a tendency for people to interact more...
Provided by Northwestern University (Kellogg)
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Talking Talent
May 2, 2007, 12:00am PDT
According to Donald Bielinski '96, a manager's passion should be constant and contagious. "Early in my career, my passion was very simple," he said. A good leader must exude passion and find ways...
Provided by Northwestern University (Kellogg)
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White Papers
First-Year MBA Students Dedicate Time To Chicago Community
September 1, 2006, 12:00am PDT
The Kellogg School of Management's full-time MBA Class of 2007, along with area alumni, dedicated the afternoon of September 8th to the Chicagoland community as part of the pre-term week, Complete...
Provided by Northwestern University (Kellogg)
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Kellogg Honors Northwestern Memorial CEO For Distinguished Leadership
June 1, 2006, 12:00am PDT
Contributing to the success, Mecklenburg said, have been the "Seven passions." Among them are loving your work and recognizing the power of an effective mission. "Executing a mission statement for...
Provided by Northwestern University (Kellogg)
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White Papers
Professor Sunil Chopra Named New Senior Associate Dean For Curriculum And Teaching
June 3, 2006, 12:00am PDT
The senior associate deans play a critical part in managing the school, said Dean Jain, who in 2001 created these positions to ensure that everyday operations at Kellogg remained optimal even when...
Provided by Northwestern University (Kellogg)
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White Papers
Start High, End High? Not So In Auctions Such As eBay
August 8, 2006, 12:00am PDT
Most people hold the belief that if they ask for more, they will get more. As a result, people expect that as sellers, setting a high starting price will bring them a higher final price, which has...
Provided by Northwestern University (Kellogg)
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White Papers
Hedge Fund Experts Convene At Kellogg School
June 16, 2006, 12:00am PDT
The invitation-only event attracted some 170 finance and investment leaders from around the world and explored topics that included assessing fund performance and risk factors. Kicking off the...
Provided by Northwestern University (Kellogg)
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Central Bankers Convene Again At Kellogg School
September 12, 2006, 12:00am PDT
This workshop gathers central bank researchers from around the world for a week of intense study covering frontier research that is relevant to monetary policy, said Sergio Rebelo, the Tokai Bank...
Provided by Northwestern University (Kellogg)
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White Papers
New Wrap For Packaged Goods Titan
September 21, 2006, 12:00am PDT
Good leadership is hard to find, according to a top executive who is himself considered exemplary for revitalizing his company. "Great leaders create conditions that get people organized to attack...
Provided by Northwestern University (Kellogg)
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White Papers
Marshaling Forces For Social Good
October 6, 2006, 12:00am PDT
You've got to find a different way to motivate people in the nonprofit world; salaries won't do it, said Baillie, noting that financial resources are limited in organizations such as Salvation...
Provided by Northwestern University (Kellogg)
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White Papers
Building A Better Cookie - And Customer Trust
October 20, 2006, 12:00am PDT
Producing data that illustrated consumer sentiment about corporate social responsibility, Carothers noted that most people regard global companies with suspicion: 52 percent of U.S. respondents...
Provided by Northwestern University (Kellogg)
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White Papers
Street-Smart Head Start
October 20, 2006, 12:00am PDT
As chief operating officer at the National Foundation for Teaching Entrepreneurship, a nonprofit devoted to helping students turn "Street smarts into business smarts," David Nelson '66 is applying...
Provided by Northwestern University (Kellogg)
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Tough Enough
October 27, 2006, 12:00am PDT
Diversity is a business imperative, because no one can know it all, and the more ideas you can bring to the table [through diversity] the better the decision-making process will be, she said....
Provided by Northwestern University (Kellogg)
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White Papers
Beyond The Buzzword
November 6, 2006, 12:00am PST
Find out what your passion is, what you care about, what you really like, said Cassandra Pulley '76. Since graduating from the Kellogg School, Pulley has pursued her own passion for social change...
Provided by Northwestern University (Kellogg)
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White Papers
Fueling Ambition: The Road Ahead
November 8, 2006, 12:00am PST
Increased efficiency will be increasingly important to balance supply and demand, said Simon, who serves on the Kellogg Alumni Advisory Board. Advances such as hybrid vehicles will continue to...
Provided by Northwestern University (Kellogg)
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White Papers
Perilous Ambiguity: MEDS Professor Baliga Weighs Deterrence Strategies
November 15, 2006, 12:00am PST
One way to reduce fear is to create deterrence of opportunists by revealing your strength, he said. "But then if you do not reveal weapons, opportunists will know you are defenseless and will...
Provided by Northwestern University (Kellogg)
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White Papers
Tuning In
November 21, 2006, 12:00am PST
I always say that money is the No. 1 international language of communication, said George San Jose, chief operating officer of The San Jose Group, a marketing communications consortium. San Jose,...
Provided by Northwestern University (Kellogg)
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White Papers
India's Ambassador Addresses Kellogg Students
December 3, 2006, 12:00am PST
The five U.S. companies in the IT sector have made investments of $13 billion in India, and an Indian company has invested $1.1 billion in a U.S. company, Sen said, adding that he strives to...
Provided by Northwestern University (Kellogg)
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White Papers
Naked Truth: Tough Times In Polarized Apparel Industry
January 10, 2007, 12:00am PST
Consumers are either going to the luxury end or moving downstream, said Patel, adding that other industries, including wine, are witnessing similar trends. In the retail clothing sector, customers...
Provided by Northwestern University (Kellogg)
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White Papers
Study Shows That Powerful Individuals Have A Reduced Ability
January 10, 2007, 12:00am PST
To study the link between power and perspective taking, Galinsky and colleagues used a unique method in which the participants were told to draw the letter E on their forehead. If the subject...
Provided by Northwestern University (Kellogg)
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White Papers
A.T. Kearney Chairman: Five Factors Driving Global Risk
January 17, 2007, 12:00am PST
In a world both "Enabled and imperiled by connectivity," How do companies achieve sustainable top- and bottom-line growth while managing risk? It's the job of consultants to help clients...
Provided by Northwestern University (Kellogg)
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White Papers
The Dragon In The Room
January 17, 2007, 12:00am PST
Every major company should have a 'China strategy,' said Donald P. Jacobs, Kellogg School dean emeritus and the finance professor whose Dilemmas classroom invites practitioners to share their...
Provided by Northwestern University (Kellogg)
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Healthcare Made Simple
January 19, 2007, 12:00am PST
It isn't the institution that gives patients a great experience, Gary A. Mecklenburg told students assembled in the Donald P. Jacobs Center on Jan. 18. "It's one person." During his 20 years at...
Provided by Northwestern University (Kellogg)
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White Papers
Kellogg Super Bowl Advertising Review Scores Sprint Best, Garmin Worst Of Super Bowl XLI Ads
February 4, 2007, 12:00am PST
Advertisers look for the Monday morning water-cooler effect, the ad everybody's still talking about the next day, said Calkins. "Advertisements are a business tool, and while they may be...
Provided by Northwestern University (Kellogg)
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White Papers
Digital Domain
February 9, 2007, 12:00am PST
Dotson's remarks followed cell phone technology from its humble beginnings to its present ubiquity. In the past decade, said Dotson, rapid technological advances have brought a kind of...
Provided by Northwestern University (Kellogg)
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White Papers
Kellogg International Finance Expert Sees Reasons For Economic Optimism
February 9, 2007, 12:00am PST
According to Professor Sergio Rebelo, the United States economy is humming along in "Good shape." For this initial event, Rebelo's presentation was titled "Critical Issues in the World Economy."...
Provided by Northwestern University (Kellogg)
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