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Northwestern University (Kellogg)
(523 results)-
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'Anticipate' Change In Asian Markets, Says Dipak C. Jain
August 17, 2007, 12:00am PDT
Jain's primary focus during the lecture was on marketing hurdles and trends and the ways that companies should structure themselves to garner market leadership. "The next two decades will be the...
Provided by Northwestern University (Kellogg)
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Imitation Is Best Form Of Flattery - And A Good Negotiation Strategy
August 16, 2007, 12:00am PDT
Galinsky and his colleagues learned that, when negotiating outcomes, people obtain more value from the deals if they mimic their opponents. Maddux explained that this is because mimicry "Increases...
Provided by Northwestern University (Kellogg)
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Kellogg Team Wins In Net Impact 'Green' Competition
July 18, 2007, 12:00am PDT
The Kellogg students have worked hard in recent months to encourage their peers, their professors and staff members to be as passionate about being "Green" as they are about the school itself....
Provided by Northwestern University (Kellogg)
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The Guru Who Learnt Things From The Tsunami
July 12, 2007, 12:00am PDT
Listen to your inner voice, Jain said, adding had it not been for some subconscious force that made him walk away from the beach on that fateful December morning, he would not have been alive....
Provided by Northwestern University (Kellogg)
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What To Do When The Heat Is On
July 11, 2007, 12:00am PDT
As the global economy barrels forward with unprecedented speed, non-governmental organizations are watching companies closely. If too much oil is burned, too many trees are cut, a product fails,...
Provided by Northwestern University (Kellogg)
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Get Savvy In Newer Media, Says Kotler In New Straits Times, Malaysia, Article
July 10, 2007, 12:00am PDT
ASIAN marketers, including those in Malaysia, need to acquire skills in using newer media such as blogs, podcasts, and buzz marketing, says international marketing guru Dr Philip Kotler. "Asian...
Provided by Northwestern University (Kellogg)
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New Leadership Book Showcases Kellogg Expertise On Asia
July 6, 2007, 12:00am PDT
Leadership Experiences in Asia: Insights and Inspiration from 20 Innovators, was inspired by the business challenges confronting students in the Kellogg-HKUST program, DeKrey says. Alumni of the...
Provided by Northwestern University (Kellogg)
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The Power Of The Pyramid
July 6, 2007, 12:00am PDT
When conducting international business, companies have more than a language barrier to navigate. Cultural differences, legal frameworks and taxes all influence strategic decisions. But something...
Provided by Northwestern University (Kellogg)
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New Ways To Think About Innovation On Display At Kellogg Summit
June 29, 2007, 12:00am PDT
If an idea doesn't tick off someone or isn't disruptive, added the vice president of technology acceleration, "it's not a good innovation." The invitation-only event, titled, "Lost in Transition:...
Provided by Northwestern University (Kellogg)
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Looking East For A World Of Business Insight
June 28, 2007, 12:00am PDT
Grant said, "Entering China's market comes with risk - including those associated with the country's banking system and the political instability associated with Taiwan. " Still, China's economic...
Provided by Northwestern University (Kellogg)
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Health Drink A Hit At Annual Kellogg Cup Contest
June 22, 2007, 12:00am PDT
Capitalizing on another experiential learning opportunity at Kellogg, a student team developed a business plan that whets the appetites of judges at this year's Kellogg Cup. "The easiest thing to...
Provided by Northwestern University (Kellogg)
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Ideas And Energy Define Entrepreneurship Conference
May 31, 2007, 12:00am PDT
Entrepreneurship will bloom in its own good time, suggested Professor Steven Rogers, a Kellogg School expert in the subject. In fact, said the director of the Larry and Carol Levy Institute for...
Provided by Northwestern University (Kellogg)
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The Smile Factor: A Potent Boardroom Tool
May 18, 2007, 12:00am PDT
Diversity of opinion, frank feedback, aggressive management and oversight that creates shareholder value. Ideal qualities for a board of directors, right? He says their recent findings show that...
Provided by Northwestern University (Kellogg)
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Evaluating the Impact of Data Center Network Architectures on Application Performance in Virtualized Environments
April 21, 2010, 12:00am PDT
In recent years, Data Center Network (DCN) architectures (e.g., DCell, FiConn, BCube, FatTree, and VL2) received a surge of interest from both the industry and academia. However, none of existing...
Provided by Northwestern University
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SureCall: Towards Glitch-Free Real-Time Audio/Video Conferencing
May 13, 2010, 12:00am PDT
Global enterprises are increasingly adopting unified communication solutions over traditional telephone systems. Such solutions provide integrated audio/video conferencing and messaging services,...
Provided by Northwestern University
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Supporting Application Network Flows With Multiple QoS Constraints
May 12, 2009, 12:00am PDT
There is a growing need to support real-time applications over the Internet. Real-time interactive applications often have multiple Quality-of-Service (QoS) requirements which are application...
Provided by Northwestern University
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Reward Now, Punish Later: Punishment Alone May Not Change Social Norms
November 1, 2010, 12:00am PDT
Did you ever wonder how some executives get into the position that they are in? Judging by their lack of interpersonal skills, arrogant attitude and weak sales game, they must have some damning...
Provided by Northwestern University (Kellogg)
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Better Decisions Through Diversity: Heterogeneity Can Boost Group Performance
October 1, 2010, 12:00am PDT
Customer Relationship Management, otherwise called as CRM is a business strategy that aims at the concept of being customer-centric. To be customer-centric is to help an enterprise to make its...
Provided by Northwestern University (Kellogg)
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Money And Mores In The Mortgage Meltdown: When "Illegal" And "Immoral" Failed To Coincide
July 1, 2010, 12:00am PDT
Over the years, economic theory has generally held that self-interest predominantly governs the behavior of individuals in small groups. However, recent experiments have suggested a situation less...
Provided by Northwestern University (Kellogg)
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An Automated System for Visual Biometrics
February 14, 2008, 12:00am PST
Biometrics has been a topic of great interest since the advent of the information age and will soon lead to a safer and simpler lifestyle where passcodes and keys are inherent to the user. This...
Provided by Northwestern University
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From Marketing Management To Marketing At-Retail
February 29, 2008, 12:00am PST
Marketing is unique among business fields because it represents companies to consumers, and consumers to companies. As such, marketers want to manage the touch points where brands and consumers...
Provided by Northwestern University
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Regulating The Market For Terrorism Insurance
April 15, 2008, 12:00am PDT
Since the terrorist attacks of 9/11, interest in the impact of terrorism on the insurance industry has surged. Even with the catastrophic human losses and physical destruction, the attacks...
Provided by Northwestern University
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How To Improve Your Google Ranking: Myths And Reality
June 17, 2010, 12:00am PDT
Search engines have greatly influenced the way people access information on the Internet as such engines provide the preferred entry point to billions of pages on the Web. Therefore, highly ranked...
Provided by Northwestern University
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Optimal Marketing Strategies Over Social Networks
February 27, 2008, 12:00am PST
The authors discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), the authors study...
Provided by Northwestern University
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A Case for Alternative Nested Paging Models for Virtualized Systems
April 30, 2010, 12:00am PDT
Address translation often emerges as a critical performance bottleneck for virtualized systems and has recently been the impetus for hardware paging mechanisms. These mechanisms apply similar...
Provided by Northwestern University
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Using the Crowd to Monitor the Cloud: Network Event Detection From Edge Systems
November 2, 2009, 12:00am PST
The authors believe that the most effective way to detect service-level events is by monitoring the end systems where the services are used. This paper describes an implementation of this approach...
Provided by Northwestern University
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Investigating Virtual Passthrough I/O on Commodity Devices
May 20, 2009, 12:00am PDT
A commodity I/O device has no support for virtualization. A VMM can assign such a device to a single guest with direct, fast, but insecure access by the guest's native device driver....
Provided by Northwestern University
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Towards Virtual Passthrough I/O on Commodity Devices
November 14, 2008, 12:00am PST
A commodity I/O device has no support for virtualization. A VMM can assign such a device to a single guest with direct, fast, but insecure access by the guest's native device driver....
Provided by Northwestern University
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A Single-Letter Characterization of Optimal Noisy Compressed Sensing
October 2, 2009, 12:00am PDT
Compressed sensing deals with the reconstruction of a high-dimensional signal from far fewer linear measurements, where the signal is known to admit a sparse representation in a certain linear...
Provided by Northwestern University
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Joint Source-Channel Coding and Power Allocation for Energy Efficient Wireless Video Communications
January 1, 2011, 12:00am PST
The authors consider an energy-efficient video streaming system where source coding, channel coding, and transmission power allocation are jointly designed to compensate for channel errors. The...
Provided by Northwestern University
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Tobin Meets Oates: Solidarity And The Optimal Fiscal Federal Structure
July 1, 2010, 12:00am PDT
The authors explore the implications for the optimal degree of fiscal decentralization when people's preferences for goods and services, which classic treatments of fiscal federalism place in the...
Provided by Northwestern University
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Bias In Political Communication Experiments
December 2, 2010, 12:00am PST
Research on political communication effects has enjoyed great progress over the past 20 years. A key ingredient underlying these advances is the increased usage of experiments that demonstrate how...
Provided by Northwestern University
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Analyzing Regression-Discontinuity Designs With Multiple Assignment Variables: A Comparative Study Of Four Estimation Methods
May 23, 2010, 12:00am PDT
In a traditional Regression-Discontinuity Design (RDD), units are assigned to treatment on the basis of a cutoff score and a continuous assignment variable. The treatment effect is measured at a...
Provided by Northwestern University
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Diversified Policy Choice With Partial Knowledge Of Policy Effectiveness
March 1, 2009, 12:00am PST
An important objective of policy research is to provide information useful in choosing new policies. Consider a planner, who must choose treatments for the members of a population. Policy analysts...
Provided by Northwestern University
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Framing, Motivated Reasoning, And Opinions About Emergent Technologies
March 21, 2009, 12:00am PDT
The authors address these questions by incorporating two critical dynamics, typically ignored in extant work: competition between information and over-time processes. They present results from...
Provided by Northwestern University
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Whitepapers
Security of Electrostatic Field Persistent Routing: Attacks and Defense Mechanisms
May 8, 2012, 12:00am PDT
Electrostatic Field-based Routing (EFR) is a form of geographical multi-path routing where packets are routed along a collection of electrostatic field lines, defined by electrostatic charges...
Provided by Northwestern University
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Chip Multiprocessor Cooperative Cache Compression and Migration
April 26, 2008, 12:00am PDT
CMPs are now in common use. Increasing core counts implies increasing demands for instruction and data. However, processor-memory bus throughput has not kept pace. As a result, cache misses are...
Provided by Northwestern University
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Run-Time Thermal Management of Three-Dimensional Chip-Multiprocessors
May 24, 2008, 12:00am PDT
Three-dimensional (3D) integration has the potential to improve the communication latency and integration density of chip-level multiprocessors (CMPs). However, the stacked high power density...
Provided by Northwestern University
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User-And Process-Driven Dynamic Voltage and Frequency Scaling
February 24, 2009, 12:00am PST
The authors describe and evaluate two new, independently-applicable power reduction techniques for power management on processors that support Dynamic Voltage and Frequency Scaling (DVFS):...
Provided by Northwestern University
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Characterization of Single-Electron Tunneling Transistors for Designing Low-Power Embedded Systems
April 29, 2008, 12:00am PDT
Minimizing power consumption is vitally important in embedded system design; power consumption determines battery lifespan. Ultra-low-power designs may even permit embedded systems to operate...
Provided by Northwestern University
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Proceed With Care
April 7, 2009, 12:00am PDT
The message echoing from the podium April 3 at the Kellogg Turnaround Conference was one of caution. Former U.S. House Majority and Minority Leader Richard Gephardt was among the speakers April 3...
Provided by Northwestern University (Kellogg)
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Embracing The 'Socially Distinct' Outsider
April 7, 2009, 12:00am PDT
This paper shows that it's not solely about the newcomer bringing a new idea, but their mere presence changes the behavior of the group. This is one example of the benefits of diversity, said lead...
Provided by Northwestern University (Kellogg)
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Robert Korajczyk Wins Crowell Prize For Stock Return Study
April 10, 2009, 12:00am PDT
The paper was co-authored by University of Maryland professor Steven L. Heston and Boston College professor Ronnie Sadka (Kellogg PhD '03). "The results suggest that some investors' trading...
Provided by Northwestern University (Kellogg)
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'We Need Leaders Like You,' BCG Executive Tells Kellogg Students
April 14, 2009, 12:00am PDT
Growing up as an African-American in the 1940s, James Lowry was aware of the racial inequalities in his hometown of Chicago. But his eighth-grade teacher, Madeline Straton, taught him that it was...
Provided by Northwestern University (Kellogg)
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Think Locally, Market Globally
April 17, 2009, 12:00am PDT
Oreo may be "Milk's favorite cookie," as Kraft International likes to say, but it wasn't a favorite in China when the company introduced the snack there in 1996. Chinese customers said the black...
Provided by Northwestern University (Kellogg)
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Economics, Innovation And Persistence
April 20, 2009, 12:00am PDT
Richard Sandor, chairman and CEO of the Chicago Climate Exchange (CCX), which helps companies minimize their greenhouse gas emissions through a cap and trade system, delivered a guest lecturer at...
Provided by Northwestern University (Kellogg)
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'It's A Great Time To Start A Business... If You Can Bootstrap It'
April 21, 2009, 12:00am PDT
Entrepreneurs shouldn't wait for the economy to rebound before starting a business, venture capital and entrepreneurship panelists said. People should begin now because smart people are plentiful,...
Provided by Northwestern University (Kellogg)
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More Than Just A Game
April 22, 2009, 12:00am PDT
Game theorists have studied the concept of Nash equilibrium since it was defined by mathematician and economist John Forbes Nash in 1950. But what is Nash equilibrium? And how does it fit into the...
Provided by Northwestern University (Kellogg)
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Sharing India's Success
April 23, 2009, 12:00am PDT
Social responsibility can go hand in hand with profitability in India, business leaders affirmed April 18 at the 2009 Kellogg India Business Conference. The conference, themed "Riding the...
Provided by Northwestern University (Kellogg)
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Global Warming?
April 27, 2009, 12:00am PDT
Economists accurately predicted an "Economic winter" in 2008. But has the season passed? Pace believes that the BRIC countries - Brazil, Russia, India and China - will weather the global downturn...
Provided by Northwestern University (Kellogg)
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Learning From Experience
May 7, 2009, 12:00am PDT
Learn the fundamentals of every business that you are getting into. After business school, Stemberg worked for grocery stores for 12 years, learning everything he could about retail. The...
Provided by Northwestern University (Kellogg)
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Shades Of Green
May 8, 2009, 12:00am PDT
While the world isn't necessarily running out of oil, it is running short on cheap oil. At the same time, demand for oil is rising in Asia, China and India because more residents are driving...
Provided by Northwestern University (Kellogg)
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Words Of Wisdom
March 13, 2009, 12:00am PDT
Thirty years after graduating from the Kellogg School, members of the Class of 1979 have learned a thing or two about economic cycles. They lived through the deep recession of the early 1980s and...
Provided by Northwestern University (Kellogg)
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Tuning Into 'Animal Spirits'
May 14, 2009, 12:00am PDT
Animal spirits, a term coined by economist John Maynard Keynes, refers to a sense of consumer trust and confidence, Shiller said. The term also suggests an awareness of fairness, corruption and...
Provided by Northwestern University (Kellogg)
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The Americas In The Age Of Obama
May 20, 2009, 12:00am PDT
President Barack Obama worked his well-known public-relations magic at the recent Fifth Summit of the Americas in Trinidad and Tobago. A grand dream of free trade between the United States and all...
Provided by Northwestern University (Kellogg)
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Beyond 'Going Green'
May 22, 2009, 12:00am PDT
Keeping with theme of "Sustainability: Creating Long-Term Success," the conference featured several panel sessions designed to help executives bring the principles of sustainability to bear on...
Provided by Northwestern University (Kellogg)
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Leading Through Crisis
May 22, 2008, 12:00am PDT
The African people are now in a situation where they have to fight against their own leadership, said Odinga. "This underground fight has required great leadership skills and many people have lost...
Provided by Northwestern University (Kellogg)
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A Force For Innovation
May 26, 2009, 12:00am PDT
Kelley has led IDEO's business development, marketing, human resources and operations as the firm has grown to more than 550 employees around the world. The company is responsible for Crest's Neat...
Provided by Northwestern University (Kellogg)
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Building Value For The Customer
June 11, 2009, 12:00am PDT
Customer expectations are increasing but customer loyalty is declining, Jain said. "Marketing means educating your customers about the value of your offering. It's education of the customer."...
Provided by Northwestern University (Kellogg)
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Creating Prosperity From Within
June 15, 2009, 12:00am PDT
There is no solution to the world's problems unless it is global, said Chopra, explaining that the problem of poverty is intertwined with crises around the world. The old paradigm about 'Me' as a...
Provided by Northwestern University (Kellogg)
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Moving Beyond Management
June 18, 2009, 12:00am PDT
The world is full of managers, and we need managers, Coca-Cola Enterprises chairman and CEO John Brock said during his recent visit to Kellogg. "But the world is not full of leaders, and we need...
Provided by Northwestern University (Kellogg)
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Kellogg Innovation Network Global Summit 2009
June 24, 2009, 12:00am PDT
For the first time in its history, the Kellogg Innovation Network (KIN) hosted a global summit convening delegates from more than 20 countries and six continents to address a theme of utmost...
Provided by Northwestern University (Kellogg)
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Up And Out Of Poverty
July 6, 2009, 12:00am PDT
Up and Out of Poverty, co-authored by social marketing innovator Nancy R. Lee, comes fast on the heels of another book, Chaotics: The Business of Managing and Marketing in the Age of Turbulence,...
Provided by Northwestern University (Kellogg)
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An Economic Chill
July 15, 2009, 12:00am PDT
A rising tide is said to lift all boats. Rising global temperatures, however, may lead to increased disparities between rich and poor countries, according to a study by Kellogg Associate Professor...
Provided by Northwestern University (Kellogg)
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The Theory Of The Firm
July 23, 2009, 12:00am PDT
Firms do all of the heavy lifting in the society, Spulber says. "They are the mechanisms that carry out construction, transportation, manufacturing, communications, the financial system and retail...
Provided by Northwestern University (Kellogg)
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The Power Of Temptation
August 3, 2009, 12:00am PDT
People are not good at anticipating the power of their urges, and those who are the most confident about their self-control are the most likely to give into temptation, said Nordgren. "The key is...
Provided by Northwestern University (Kellogg)
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Taking Stock In The Real World
August 17, 2009, 12:00am PDT
Steve Griffiths '09 thought he was making a safe investment decision during the fall quarter of the Asset Management Practicum. The student portfolio manager was so excited and optimistic about a...
Provided by Northwestern University (Kellogg)
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Fatigue And Consumer Certainty
August 19, 2009, 12:00am PDT
Advertisers grapple with reaching consumers with the right brand messages at the right time, even when economic times are good. Delivering effective advertising becomes even more critical during...
Provided by Northwestern University (Kellogg)
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Gender, Testosterone And Financial Risk
August 24, 2009, 12:00am PDT
The battle of the sexes rages on, this time from the trading floor. While there has long been debate about the social and biological differences between men and women, new research by Kellogg...
Provided by Northwestern University (Kellogg)
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Don't Stand By Me
September 10, 2009, 12:00am PDT
When business leaders leave organizations following poor decisions, constituents often find comfort in replacing them with insiders - others familiar with the problem and original choices. But new...
Provided by Northwestern University (Kellogg)
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The Art Of Persuasion
September 15, 2009, 12:00am PDT
What types of messages are most persuasive? For example, would you be more likely to buy a TiVo if an ad described it as offering you freedom or if it explained how you could replay sports events?...
Provided by Northwestern University (Kellogg)
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EmNet: Satisfying the Individual User Through Empathic Home Networks
December 17, 2009, 12:00am PST
The authors consider optimizing the control of the wide-area link of home routers based on the needs of individual users instead of assuming a canonical user. A careful user study clearly...
Provided by Northwestern University
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When Security Analysts Talk, Who Really Listens? : Large And Small Investors Find Different Results
August 1, 2010, 12:00am PDT
When it comes to investing, it seems like a good idea to follow experts' recommendations. Real-world results generally support that intuition. However not all recommendations are equally...
Provided by Northwestern University (Kellogg)
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Spent: What Happened To The 2008 Stimulus Checks
August 1, 2010, 12:00am PDT
It is rare that an economist has the opportunity to influence large-scale government spending and then study the outcome, but that is exactly what happened to Jonathan A. Parker, a professor of...
Provided by Northwestern University (Kellogg)
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Valuing Possibilities: Investment Behavior And Stock Returns May Measure Growth Opportunities
August 1, 2010, 12:00am PDT
Investors know that stock returns depend on both a firm's current assets and growth potential. Current assets are easy to assess, but determining a firm's growth opportunities is less clear cut....
Provided by Northwestern University (Kellogg)
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The Downside Of Deliberating: Why You May Not Want To Think It Over
August 1, 2010, 12:00am PDT
The authors argue that deliberation distracts consumers from the most relevant information at hand. They say that someone asked to scrutinize jellybean flavors might prefer chocolate one time and...
Provided by Northwestern University (Kellogg)
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Pick A Rule, Any Rule: The Evolution Of Choice
August 1, 2010, 12:00am PDT
Evolutionary biologists predict that traits and behaviors passed on through generations provide (or once provided) a population with a selective advantage over their competitors. Likewise, the...
Provided by Northwestern University (Kellogg)
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Reframing The Poverty Problem: Marketing Can Help Address Social Ills
September 1, 2010, 12:00am PDT
With billions of people living at the bottom of the income pyramid, some on less than $2.50 a day, the problem of poverty is as widespread as it is pressing. There are nearly as many plans to...
Provided by Northwestern University (Kellogg)
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Sustainability Is A Team Effort: Corporate Sustainability Works Best When Employees Are Stakeholders
September 1, 2010, 12:00am PDT
In order to lend insight into the process of change in large corporations, Klaus Weber, an assistant professor of management and organizations at the Kellogg School, and Sara Soderstrom, a...
Provided by Northwestern University (Kellogg)
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Corporate Sweet Talk: How Flattery Can Earn Seats In The Boardroom
September 1, 2010, 12:00am PDT
In the corporate world, board appointments are perceived as markers of success. However, new research from Ithai Stern suggests boardroom entrance strategies are rarely based on merit alone....
Provided by Northwestern University (Kellogg)
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