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Saint Petersburg state university
(3 results)-
White Papers
Co-Branding As A Part Of B2B Relationships System
August 26, 2010, 12:00am PDT
Co-branding is a widely known phenomenon, studied in research literature and substantially applied in business practice. The aspect of the effects of co-branding on B2B relationships (effects of...
Provided by Saint Petersburg state university
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White Papers
Understanding Co-Branding Opportunities In B2B Context: Empirical Evidence From Russian Companies
August 26, 2010, 12:00am PDT
Co-branding is a widely known phenomenon, studied in research literature and substantially applied in business practice. However, exploration of this branding strategy in business-to-business is...
Provided by Saint Petersburg state university
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White Papers
Integrated Model Of Branding Effectiveness Assessment
August 26, 2010, 12:00am PDT
A rather clearly detectable in many developed and developing countries increasing competition in the industrial and consumer markets forces companies to pursue a reliable competitive advantage...
Provided by Saint Petersburg state university
-
White Papers
Integrated Model Of Branding Effectiveness Assessment
August 26, 2010, 12:00am PDT
A rather clearly detectable in many developed and developing countries increasing competition in the industrial and consumer markets forces companies to pursue a reliable competitive advantage...
Provided by Saint Petersburg state university
-
White Papers
Understanding Co-Branding Opportunities In B2B Context: Empirical Evidence From Russian Companies
August 26, 2010, 12:00am PDT
Co-branding is a widely known phenomenon, studied in research literature and substantially applied in business practice. However, exploration of this branding strategy in business-to-business is...
Provided by Saint Petersburg state university
-
White Papers
Co-Branding As A Part Of B2B Relationships System
August 26, 2010, 12:00am PDT
Co-branding is a widely known phenomenon, studied in research literature and substantially applied in business practice. The aspect of the effects of co-branding on B2B relationships (effects of...
Provided by Saint Petersburg state university
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