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Sequent Learning Networks
(18 results)-
Presentations
The Resurgence Of Product Management
December 1, 2006, 12:00am PST
This presentation explains the resurgence of product management.
Provided by Sequent Learning Networks
-
Presentations
Perfecting The Product Launch
December 1, 2006, 12:00am PST
This presentation explains perfecting the product launch.
Provided by Sequent Learning Networks
-
White Papers
Is Product Management Different In A Small Company Or Start-Up?
April 1, 2009, 12:00am PDT
Most people seem to confuse the 'Function' of Product Management with their role in Product Management because their job requires them to carry out a variety of activities. And often those...
Provided by Sequent Learning Networks
-
White Papers
Product Management And Project Management: Two Functions, Two Vital Roles
May 3, 2007, 12:00am PDT
Product management is re-emerging as a critical business function. Project management remains an important underpinning. If products represent the lifeblood of the firm, projects represent the...
Provided by Sequent Learning Networks
-
White Papers
Demystifying Marketing Strategy
March 15, 2008, 12:00am PDT
In this paper, an attempt is made to put marketing strategy into perspective by providing four important elements or givens that must be clarified in order for strategies to be effectively...
Provided by Sequent Learning Networks
-
White Papers
Competitive Analysis Benchmark Report
February 21, 2008, 12:00am PST
The informal surveys, coupled with what is learned in the learning laboratories (workshops), open windows into 'What's happening' with product managers and marketers in many companies, across an...
Provided by Sequent Learning Networks
-
White Papers
A Finely Honed Product Vision Nets Business Team Significant Funding
July 27, 2007, 12:00am PDT
The company had a solid product strategy regarding their core transfer agency business, yet the Senior Vice President (SVP) wanted his Product Managers (PMs) to perform strategic reviews of key...
Provided by Sequent Learning Networks
-
White Papers
Product Management And Marketing Dictionary
September 5, 2008, 12:00am PDT
This paper contains a dictionary of more than 135 terms represents a compilation of information derived from a variety of sources. The purpose of this paper is to provide a unique document to...
Provided by Sequent Learning Networks
-
White Papers
Improving Product Forecasts
November 28, 2006, 12:00am PST
One of the most perplexing challenges for product managers and marketers is the creation of forecasts. Forecasts may be made to depict future market share for a product. Forecasts may be made to...
Provided by Sequent Learning Networks
-
White Papers
The Reality Of The Buzz - Customer Ethnography & Anthropology
June 23, 2006, 12:00am PDT
Pick up any business publication these days and you'll read about the latest buzz - customer enthnography and anthropology. Whether it's about P&G hiring a full time phalanx of over 40 social...
Provided by Sequent Learning Networks
-
White Papers
Product Discontinuation Strategies
July 13, 2007, 12:00am PDT
Product discontinuation is an important, yet often overlooked part of the product life cycle. By association, it is an integral element of the product portfolio review process. Product teams...
Provided by Sequent Learning Networks
-
White Papers
Overcoming Obstacles in Planning the Product Launch
November 20, 2006, 12:00am PST
The product launch is one of the most visible activities in product management because it represents the pivotal handoff between the structured new product development process and the less...
Provided by Sequent Learning Networks
-
White Papers
Product Management Guide for Organizations Pursuing Product Management Excellence
May 1, 2007, 12:00am PDT
The purpose of this paper is to describe an effective product management model, with its supporting practices, processes and documents. The model represents Sequent's approach to product...
Provided by Sequent Learning Networks
-
White Papers
Take the Sequent Learning Challenge: Spend 15 Minutes a Day on Market Research
February 24, 2007, 12:00am PST
Market research is important - everyone knows it. Without relevant market and industry information, one can't make informed decisions. When this is brought up in training classes, the author...
Provided by Sequent Learning Networks
-
White Papers
Product Management & Marketing Survey Results: Is Your Product Strategy a Winner?
December 21, 2006, 12:00am PST
The market research data, when coupled with a solid understanding of what makes a product successful allows them to develop products & services with unique benefits (which are articulated in...
Provided by Sequent Learning Networks
-
White Papers
Staying Ahead of the Product Life Cycle Curve
December 12, 2005, 12:00am PST
When business conditions are good, all the best strategies are brought to life with plentiful resources and hopeful product concepts. When business conditions are less than attractive and the...
Provided by Sequent Learning Networks
-
White Papers
Want to Be a Thought Leader?: CyberSource Exec Shares Secrets for Getting Good Press
January 1, 2009, 12:00am PST
CyberSource started doing the Online Fraud survey some years ago. The company asked hundreds of online merchants about their experiences with fraud - and they in turn educated the company members...
Provided by Sequent Learning Networks
-
White Papers
When the Bosses Ask for Innovation What Do They Really Mean?
January 1, 2009, 12:00am PST
Some companies see innovation as groundbreaking products that storm the market. Others think of it as delightful, unexpected improvements to existing offerings. Still others treat it as...
Provided by Sequent Learning Networks
-
White Papers
When the Bosses Ask for Innovation What Do They Really Mean?
January 1, 2009, 12:00am PST
Some companies see innovation as groundbreaking products that storm the market. Others think of it as delightful, unexpected improvements to existing offerings. Still others treat it as...
Provided by Sequent Learning Networks
-
White Papers
Want to Be a Thought Leader?: CyberSource Exec Shares Secrets for Getting Good Press
January 1, 2009, 12:00am PST
CyberSource started doing the Online Fraud survey some years ago. The company asked hundreds of online merchants about their experiences with fraud - and they in turn educated the company members...
Provided by Sequent Learning Networks
-
White Papers
Staying Ahead of the Product Life Cycle Curve
December 12, 2005, 12:00am PST
When business conditions are good, all the best strategies are brought to life with plentiful resources and hopeful product concepts. When business conditions are less than attractive and the...
Provided by Sequent Learning Networks
-
White Papers
Product Management & Marketing Survey Results: Is Your Product Strategy a Winner?
December 21, 2006, 12:00am PST
The market research data, when coupled with a solid understanding of what makes a product successful allows them to develop products & services with unique benefits (which are articulated in...
Provided by Sequent Learning Networks
-
White Papers
Take the Sequent Learning Challenge: Spend 15 Minutes a Day on Market Research
February 24, 2007, 12:00am PST
Market research is important - everyone knows it. Without relevant market and industry information, one can't make informed decisions. When this is brought up in training classes, the author...
Provided by Sequent Learning Networks
-
White Papers
Product Management Guide for Organizations Pursuing Product Management Excellence
May 1, 2007, 12:00am PDT
The purpose of this paper is to describe an effective product management model, with its supporting practices, processes and documents. The model represents Sequent's approach to product...
Provided by Sequent Learning Networks
-
White Papers
Overcoming Obstacles in Planning the Product Launch
November 20, 2006, 12:00am PST
The product launch is one of the most visible activities in product management because it represents the pivotal handoff between the structured new product development process and the less...
Provided by Sequent Learning Networks
-
White Papers
Product Discontinuation Strategies
July 13, 2007, 12:00am PDT
Product discontinuation is an important, yet often overlooked part of the product life cycle. By association, it is an integral element of the product portfolio review process. Product teams...
Provided by Sequent Learning Networks
-
White Papers
The Reality Of The Buzz - Customer Ethnography & Anthropology
June 23, 2006, 12:00am PDT
Pick up any business publication these days and you'll read about the latest buzz - customer enthnography and anthropology. Whether it's about P&G hiring a full time phalanx of over 40 social...
Provided by Sequent Learning Networks
-
White Papers
Improving Product Forecasts
November 28, 2006, 12:00am PST
One of the most perplexing challenges for product managers and marketers is the creation of forecasts. Forecasts may be made to depict future market share for a product. Forecasts may be made to...
Provided by Sequent Learning Networks
-
White Papers
Product Management And Marketing Dictionary
September 5, 2008, 12:00am PDT
This paper contains a dictionary of more than 135 terms represents a compilation of information derived from a variety of sources. The purpose of this paper is to provide a unique document to...
Provided by Sequent Learning Networks
-
White Papers
A Finely Honed Product Vision Nets Business Team Significant Funding
July 27, 2007, 12:00am PDT
The company had a solid product strategy regarding their core transfer agency business, yet the Senior Vice President (SVP) wanted his Product Managers (PMs) to perform strategic reviews of key...
Provided by Sequent Learning Networks
-
White Papers
Competitive Analysis Benchmark Report
February 21, 2008, 12:00am PST
The informal surveys, coupled with what is learned in the learning laboratories (workshops), open windows into 'What's happening' with product managers and marketers in many companies, across an...
Provided by Sequent Learning Networks
-
White Papers
Demystifying Marketing Strategy
March 15, 2008, 12:00am PDT
In this paper, an attempt is made to put marketing strategy into perspective by providing four important elements or givens that must be clarified in order for strategies to be effectively...
Provided by Sequent Learning Networks
-
White Papers
Product Management And Project Management: Two Functions, Two Vital Roles
May 3, 2007, 12:00am PDT
Product management is re-emerging as a critical business function. Project management remains an important underpinning. If products represent the lifeblood of the firm, projects represent the...
Provided by Sequent Learning Networks
-
White Papers
Is Product Management Different In A Small Company Or Start-Up?
April 1, 2009, 12:00am PDT
Most people seem to confuse the 'Function' of Product Management with their role in Product Management because their job requires them to carry out a variety of activities. And often those...
Provided by Sequent Learning Networks
-
Presentations
Perfecting The Product Launch
December 1, 2006, 12:00am PST
This presentation explains perfecting the product launch.
Provided by Sequent Learning Networks
-
Presentations
The Resurgence Of Product Management
December 1, 2006, 12:00am PST
This presentation explains the resurgence of product management.
Provided by Sequent Learning Networks
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