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White Papers
Integrating Online Marketing (eCRM) With Direct Mail Fundraising
January 18, 2007, 12:00am PST
The author began this paper with the Integrated Marketing Communication (IMC) - communicating with donors through more than one than channel - drives stronger results than a single channel alone....
Provided by StrategicOne
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White Papers
Integrating Online Marketing (eCRM) With Direct Mail Fundraising
January 18, 2007, 12:00am PST
The author began this paper with the Integrated Marketing Communication (IMC) - communicating with donors through more than one than channel - drives stronger results than a single channel alone....
Provided by StrategicOne
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