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TRUSTe
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White Papers
2009 Study: Consumer Attitudes About Behavioral Targeting
March 4, 2009, 12:00am PST
Behavioral targeting has become a critical online trust issue, What do consumers think about having their browsing behaviors tracked for marketing purposes? TRUSTe and TNS surveyed consumer...
Provided by TRUSTe
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White Papers
Online Behavioral Advertising: A Checklist Of Practices That Impact Consumer Trust
February 1, 2009, 12:00am PST
In a time of uncertainty in the marketplace, we believe that businesses operating online have an opportunity to step forward to demonstrate responsibility. Businesses can assert leadership roles...
Provided by TRUSTe
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White Papers
Informed Consent Is The Key To Protecting Consumer Good Will
June 24, 2009, 12:00am PDT
Web sites are increasingly asking consumers to allow access to their address books to send invitations to their friends on the consumer's behalf. A common technique to increase the site...
Provided by TRUSTe
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White Papers
Informed Consent Is The Key To Protecting Consumer Good Will
June 24, 2009, 12:00am PDT
Web sites are increasingly asking consumers to allow access to their address books to send invitations to their friends on the consumer's behalf. A common technique to increase the site...
Provided by TRUSTe
-
White Papers
Online Behavioral Advertising: A Checklist Of Practices That Impact Consumer Trust
February 1, 2009, 12:00am PST
In a time of uncertainty in the marketplace, we believe that businesses operating online have an opportunity to step forward to demonstrate responsibility. Businesses can assert leadership roles...
Provided by TRUSTe
-
White Papers
2009 Study: Consumer Attitudes About Behavioral Targeting
March 4, 2009, 12:00am PST
Behavioral targeting has become a critical online trust issue, What do consumers think about having their browsing behaviors tracked for marketing purposes? TRUSTe and TNS surveyed consumer...
Provided by TRUSTe
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