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Unica
(9 results)-
White Papers
From Social Media Hype to Social Media Marketing: 3 Steps toward Building Strong Customer Relationships
October 8, 2010, 12:00am PDT
Good marketers are going where their customers are - that means social media. According to a recent Unica global survey of marketers, 47% of respondents say they currently use social media...
Provided by Unica
-
White Papers
Top 7 Tips for Boosting Online Conversion
September 14, 2010, 12:00am PDT
Download Top 7 Tips for Boosting Online Conversion to find the marketing gold within your online interaction data. By tracking each person's clicks, opens, purchases, and comments, and then...
Provided by Unica
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White Papers
Top Email Trends of 2010: What to Watch and Why
September 14, 2010, 12:00am PDT
Email excellence is a moving target. Improve your aim and stay on top of the trends. Download Top Email Trends of 2010 to find out what you should watch for and why, and to review the top trends...
Provided by Unica
-
White Papers
Three Mobile Email Marketing Challenges - and What You Can Do About Them
September 14, 2010, 12:00am PDT
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and...
Provided by Unica
-
White Papers
Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing
September 14, 2010, 12:00am PDT
Download: Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing. This FREE report reveals how you can turn web analytics into a powerful enabler of Interactive Marketing. Included...
Provided by Unica
-
White Papers
To SaaS or Not to SaaS: Making Your Digital Measurement Count
September 14, 2010, 12:00am PDT
There are many good reasons to choose software or SaaS for your web analytics deployment. Download: To SaaS or Not to SaaS: Making Your Digital Measurement Count, written by web analytics guru...
Provided by Unica
-
White Papers
Three Key Integrations for Interactive Marketing Success
October 8, 2010, 12:00am PDT
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? According to industry research, personalized emails using...
Provided by Unica
-
White Papers
The Interactive Marketing eBook: It's all about the Journey
November 29, 2010, 12:00am PST
Download "The Interactive Marketing eBook: It's all about the Journey" now! Explore the Interactive Marketing essentials of cross channel marketing, sophisticated email marketing, proven website...
Provided by Unica
-
White Papers
Next-Generation Campaign Management: How Campaign Management Will Evolve To Enable Interactive Marketing
November 25, 2008, 12:00am PST
This paper explains how marketers must redefine their approach to reflect radical shifts in channels and customer behaviour - including an accelerating shift toward addressability, growing...
Provided by Unica
-
White Papers
Next-Generation Campaign Management: How Campaign Management Will Evolve To Enable Interactive Marketing
November 25, 2008, 12:00am PST
This paper explains how marketers must redefine their approach to reflect radical shifts in channels and customer behaviour - including an accelerating shift toward addressability, growing...
Provided by Unica
-
White Papers
The Interactive Marketing eBook: It's all about the Journey
November 29, 2010, 12:00am PST
Download "The Interactive Marketing eBook: It's all about the Journey" now! Explore the Interactive Marketing essentials of cross channel marketing, sophisticated email marketing, proven website...
Provided by Unica
-
White Papers
From Social Media Hype to Social Media Marketing: 3 Steps toward Building Strong Customer Relationships
October 8, 2010, 12:00am PDT
Good marketers are going where their customers are - that means social media. According to a recent Unica global survey of marketers, 47% of respondents say they currently use social media...
Provided by Unica
-
White Papers
Three Key Integrations for Interactive Marketing Success
October 8, 2010, 12:00am PDT
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? According to industry research, personalized emails using...
Provided by Unica
-
White Papers
To SaaS or Not to SaaS: Making Your Digital Measurement Count
September 14, 2010, 12:00am PDT
There are many good reasons to choose software or SaaS for your web analytics deployment. Download: To SaaS or Not to SaaS: Making Your Digital Measurement Count, written by web analytics guru...
Provided by Unica
-
White Papers
Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing
September 14, 2010, 12:00am PDT
Download: Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing. This FREE report reveals how you can turn web analytics into a powerful enabler of Interactive Marketing. Included...
Provided by Unica
-
White Papers
Three Mobile Email Marketing Challenges - and What You Can Do About Them
September 14, 2010, 12:00am PDT
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and...
Provided by Unica
-
White Papers
Top Email Trends of 2010: What to Watch and Why
September 14, 2010, 12:00am PDT
Email excellence is a moving target. Improve your aim and stay on top of the trends. Download Top Email Trends of 2010 to find out what you should watch for and why, and to review the top trends...
Provided by Unica
-
White Papers
Top 7 Tips for Boosting Online Conversion
September 14, 2010, 12:00am PDT
Download Top 7 Tips for Boosting Online Conversion to find the marketing gold within your online interaction data. By tracking each person's clicks, opens, purchases, and comments, and then...
Provided by Unica
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