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University of Asia and the Pacific
(2 results)-
White Papers
Revisiting The IMC Construct A Revised Definition And Four Pillars
January 28, 2008, 12:00am PST
This paper re-examines a definition of integrated marketing communications (IMC) previously published in this journal, and proposes a revision to that original definition. It reviews topics of...
Provided by University of Asia and the Pacific
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White Papers
Modified Approach of RFCOMM Implementation to Protect Bluetooth Technology from Bluebug Attack
February 27, 2011, 12:00am PST
Bluetooth wireless technology is an inexpensive, short-range radio technology that eliminates the need for proprietary cabling between devices such as notebook PCs, hand held PCs, Personal Digital...
Provided by University of Asia and the Pacific
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White Papers
Modified Approach of RFCOMM Implementation to Protect Bluetooth Technology from Bluebug Attack
February 27, 2011, 12:00am PST
Bluetooth wireless technology is an inexpensive, short-range radio technology that eliminates the need for proprietary cabling between devices such as notebook PCs, hand held PCs, Personal Digital...
Provided by University of Asia and the Pacific
-
White Papers
Revisiting The IMC Construct A Revised Definition And Four Pillars
January 28, 2008, 12:00am PST
This paper re-examines a definition of integrated marketing communications (IMC) previously published in this journal, and proposes a revision to that original definition. It reviews topics of...
Provided by University of Asia and the Pacific
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