Mobility

3M Launches Web-Based Visual Attention Service to Heighten Design Impact

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Executive Summary

A recognized world leader in technology research and development, 3M wanted to make its decades of expertise in the workings of the human visual system available as a service to customers. Using the Windows Azure platform, 3M created a Web-based application that gives designers the ability to invoke complex algorithms to analyze the effectiveness of a design, based on how the human eye will respond. By hosting its application in Microsoft data centers, 3M has made an innovative service available to a global audience, while minimizing its investment in hardware infrastructure and ongoing administration. The solution, which permitted developers to evaluate frequent iterations of the application, helped the company speed time-to-market for its service and achieve higher quality results, faster than in a traditional development environment.

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