Tech Industry

A .com Presence Enables a Handicrafts Manufacturer to Help Make the Right Impression

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Executive Summary

Lakshmi Handicrafts, established in 1966, specializes in manufacturing crewel fabric and leather products and has recently ventured into manufacturing. Lakshmi Handicrafts wanted a domain name that was popular and easily recognisable. They wanted a domain name that relates to its line of business. Since the Company deals mainly with international clients, it needed a domain name that transcended geographical boundaries and was search friendly. Handicraft manufacturer and exporter, Lakshmi Handicrafts used the VeriSign .com and .net Domain Name Registry service to locate an accredited registrar and register a domain name that would help establish a strong connection with its business and would be easily searchable. A .com domain name has aided the Company in bringing in more customers and ringing in greater sales.

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