E-Commerce

A Leading Credit Card Issuer Cashes in With Xbox LIVE Entertainment Fans

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Executive Summary

Credit card issuers are scrambling to find new ways to maintain customer loyalty and activity. One of the nation's leading credit card issuers found a truly unique and effective way to promote transaction activity amongst its members by partnering with Xbox LIVE. Credit card issuers are scrambling to find new ways to maintain customer loyalty and activity. One of the nation's leading credit card issuers found a truly unique and effective way to promote transaction activity amongst its members by partnering with Xbox LIVE. The campaign on Xbox LIVE and Xbox.com offered credit card members exclusive opportunities to earn Xbox LIVE points by using their card - and, as a result, drove financial transactions.

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