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A-Link Wireless LLC is a fast-growing reseller of mobile phones and services. Growing to 50 locations from 30 in little more than a year, all through acquisition, A-Link found itself generating lots of paper on a fleet of aging printers from several different manufacturers. They inherited printers barely two years old that were already failing and in need of frequent repair, especially those using solid-ink technology. To meet its requirements for in-store color, reliability and affordability, A-Link Wireless chose mid-size color laser printers from Lexmark. After conducting an analysis against competing offerings, A-Link determined that Lexmark's total cost of ownership was the most favorable.
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