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A&N Media, part of the Daily Mail & General Trust of the United Kingdom, wanted to revive advertisement sales and transform its business by deploying a cost-effective Customer Relationship Management (CRM) system. Its existing advertisement booking system didn't hold comprehensive sales history and customer information. The company is deploying Microsoft Dynamics CRM 4.0 to 1,300 users - the largest such roll out of Microsoft Dynamics CRM in the media and entertainment industry to date. A&N Media estimates that it has already resulted in more than ?500,000 in advertisement bookings in just 10 months by its regional media business Northcliffe Media. The CRM project is on course for payback within 12 months.
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