A Video Game Giant Stays On Target With UPS

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Executive Summary

Electronic Arts relies on UPS to bring to its supply chain many qualities prized by gamers: agility, flexibility, quick reactions and risk-reduction. Electronic Arts Inc., based in Redwood City, Calif., is one of the world's leading developers of interactive entertainment. The company must manage a complex supply chain from the point of manufacture to retail stores and customers worldwide. EA utilizes UPS Freight and air and ground services to deliver packages quickly and on time, while Quantum View Manage provides visibility throughout its supply chain.

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