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BMW is a world-renowned company famed for luxury cars and motorcycles, a prestigious brand name, and being an organization that is constantly redefining the meaning of efficiency. BMW's fame and reputation are largely based on high-quality vehicles produced in the last two decades. However, its roots can be traced back to the beginning of the 20th century when two engineers formed a company that specialized in aircraft engines. Since those early days the BMW brand has developed to such a degree that today it is immediately recognizable all over the world. BMW has a reputation for industry-leading innovation and efficiency across all areas of operation. Challenges: "New operating system", "Huge computer fleet" and "Time and cost". Solutions: "Existing technology", "Pilot launched" and "Successful results".
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