Start-Ups

A1 Lofts Creates Networked CRM Solution to Manage Growth

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Executive Summary

A1 Lofts is an expanding project management company specializing in attic (loft) conversions around London. One of the main challenges that have emerged as the business grows and operations expand is making the transition from the informal structure of a small family business. They were having major problems sharing data between the two offices. The servers were constantly running out of memory. This scenario was the main reason for the consideration of Customer Relationship Management (CRM) systems to help improve communication between the two offices on customer relations matter. The CRM installation helps to monitor every part of the company. It allows expanding and managing the business better, without having to change the already proven business concept and system.

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