Leadership Investigate

AAA Drives Results for Staff and Members Using the Google Search Appliance

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Executive Summary

Since 1902, the not-for-profit AAA (American Automobile Association) has been an advocate for motorists and travelers, spearheading the movement for adequate roads and vehicle safety regulations. AAA employees use the company's intranet to communicate with others, learn about the association's many lines of business, find strategic documents, and collaborate on projects. AAA members use the company's internet site to learn about the association's offerings and explore travel possibilities, and they needed a powerful search function to sort through and find all of the rich travel options AAA provides. AAA deployed Google Search Appliance for reliable, rapid data access on the association's intranet site and the internet sites of 60 AAA clubs.

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