E-Commerce

ABC and Microsoft Capture a Primetime Audience With a Game-Changing Multi-Screen Campaign

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Executive Summary

To drive awareness and excitement among potential viewers, ABC sought to build an advertising campaign that focused on the epic nature of the show and engaged users everywhere. To ensure that the target audience, adults 18-54, would be aware of FlashForward and enticed to see it, regardless of where they were living their digital lives, ABC turned to Microsoft Advertising to deliver an effective advertising campaign across multiple screens. By building a multi-screen solution across the PC, mobile web, and television screens, Microsoft Advertising provided ABC with the means to connect with a significant number of potential fans and motivate them to tune in to the premier, wherever those consumers were.

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