Absalon International: Driving Revenue With the Microsoft Dynamics Marketplace
Absalon International is an Independent Software Vendor (ISV) based in Sweden. The company has 15 employees and provides add-on solutions for Microsoft Dynamics CRM that targets the needs of the life sciences, consumer goods, and professional services industries. After Absalon engaged in an early-adoption program for Microsoft Dynamics CRM 2011, Microsoft presented the company with the opportunity to be one of the first partners to offer its solutions on the Microsoft Dynamics Marketplace. Absalon was quick to abide and, within only six months, the company has seen the website generate 20 to 40 new leads per month, of which one or two turn into new business, accounting for 5 to 10 percent of the company's overall revenue.