AC Lens: Gains Ground on the Competition Using VeriSign Extended Validation SSL

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Executive Summary

Online contact lens supplier AC Lens switched to VeriSign Extended Validation (EV) SSL Certificates and saw gigantic increases in both conversion rates and revenue per transaction for users who could then see EV's green address bar: 41% and 58% respectively. These two increases combine for an outstanding per-customer revenue difference of 123% between visitors using EV-compatible and non EV-compatible browsers. With all the extra growth in sales, AC Lens is now encroaching on the industry's long-entrenched leader.

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