E-Commerce Investigate

Ace Hardware and Microsoft Mobile Advertising Drive Increased Store Traffic and Brand Awareness

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Executive Summary

Ace Hardware is America's most historic local maintenance and repair business. During the 2009 holiday season, Ace needed to differentiate their business and reach their loyal customers with special offers and promotions surrounding their Holiday Sales Series. Ace Hardware came to Microsoft Mobile Advertising to develop a targeted and comprehensive strategy to reach homeowners with four distinct offerings. In response to Ace Hardware's objectives, Microsoft Mobile Advertising developed a targeted media solution that engaged users through Behavioral Targeting and displayed media across both the Verizon Deck and Windows Live Mobile.

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