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Effective product lifecycle management (PLM) is extremely complex for most consumer goods and services companies, requiring them to integrate many internal and external resources and capabilities, not all of which they control directly. Accenture's ongoing research into high-performance businesses and experience in working with clients has yielded important insights into how high performers distinguish themselves. High performers identify and seize opportunities in all business cycles, enabling them to outperform their peers in revenue growth, profitability, cash flow and total return to shareholders.
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