Business Intelligence

ACM Significantly Improved User Experience With Google Site Search

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Executive Summary

ACM (Advanced Currency Markets) is a world leader in online currency and precious metal trading on the Foreign Exchange (FOREX) markets. Founded in 2002, the company places innovation, efficiency, and user friendliness at the heart of its technical development strategy. The online trading business is very technology sensitive; therefore, any innovation is welcome that increases user friendliness and reliability. The company completely redesigned its corporate website in 2007, and wanted to do it in a way that would reflect the company's constant quest for improved technology: including search. The keyword search feature and the speed of Google Site Search were invaluable. Google Site Search has allowed the company to track the most sought-after content and make sure it's easily available.

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