Collaboration

Ad Agency Saves Hundreds of Hours Weekly With Integrated Collaboration Solution

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Executive Summary

For 36 years, GSD&M Idea City has delivered visionary solutions to its clients, including AT&T, BMW, Southwest Airlines, and the U.S. Air Force. The company's business strategy centers on extensive sharing of innovative ideas to solve advertising and marketing problems and create new market opportunities. To best support its collaborative environment, GSD&M Idea City built an IT infrastructure based on the 2007 Microsoft Office system. With its new software - including Microsoft Office Professional Plus 2007 with Microsoft Office Communicator 2007, plus Microsoft Office SharePoint Server 2007 and Microsoft Exchange Server 2007 - employees are able to communicate and collaborate more easily, can work more efficiently, and are saving hundreds of hours each week through easier access to business-critical information.

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