Software

Adecco Personalizes Web-Site Experience, Reduces Customer Attrition by Two-Thirds

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Executive Summary

Connecting more than 700,000 qualified job-applicants with businesses around the world every day, Adecco is a global leader in staffing solutions. Adecco wanted to take better advantage of the Internet to provide people with the resources they need to realize their career goals. To drive business and increase efficiency, Adecco wanted a Web site where job candidates could submit job applications online, and that its marketing-content teams could manage without day-to-day IT support. Using Microsoft Office SharePoint Server 2007, Adecco built a Web site that allows business users to create, publish, and target dynamic content to job candidates. Since launching AdeccoUSA.com in 2008, Adecco has enhanced the Web experience for site visitors, improved productivity, and driven increases in business activity and revenue through the Internet channel.

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