Networking

Advertising Agency Simplifies Content Management, Gains Transparency and Collaboration With Optimized Intranet Portal

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Executive Summary

This case study is aimed at discussing the intranet portal, Lowe Connect that is based on Microsoft Office SharePoint Server 2007. This solution mentioned in this paper is designed to support collaboration and workflow processes in an organization that makes it easy for the employees to share up-to-date information. With growth in the global competition, Lowe Lintas advertising agency wanted to look for a better way to support and improve association with the changing industry. In order to improve its internal communications and enable employees to work together effectively, the company developed this central intranet portal that was called Lowe Connect. The intranet portal mentioned in this case study is designed to improve user's ability to access key documents, modernize functioning workflow, and brings in greater clearness into the company's processes. It increases the speed and accuracy of collaboration and work processes and is a better way to support the company's professionals. Various benefits and features with advantages of using this portal are mentioned and discussed in this case study with accurate data and figures. It aims to improve communication, streamline content management, increase employee productivity, enhance collaborative environment, and also decrease costs with fast Return On Investment (ROI), saving time and energy. This solution is easy to use and operate and was developed to enable the organization to share information and collaborate easily within and across business units.

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