Tech Industry

Advertising Company Adopts Cloud Computing, Gets 400 Percent Improvement

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Executive Summary

TicTacTi offers interactive advertising solutions for games and videos. Its T3 Overlay Ad Insertion application, built using Microsoft technology, seamlessly inserts advertisements by placing them above a video source or stream. To meet customer demand for increased performance and scalability, TicTacTi needed to implement its technology on a cloud computing platform that included hardware infrastructure, storage infrastructure, a development environment, and an application environment. By choosing the Windows Azure platform, TicTacTi was able to make available its entire range of services on demand, with full system management and built-in redundancy. Also, its developers could work with familiar Microsoft technologies. The company now benefits from faster time-to-market, improved product performance, reduced IT workload, and enormous cost savings.

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