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GPSworld.com is a publication web site of Questex Media Group, a global business-to-business integrated media provider serving a variety of industries - technology, beauty, travel, hospitality, leisure, home entertainment, industrial and specialty services. It wanted to build revenue by running relevant advertising throughout the GPS World web pages. Generating an immediate revenue stream for GPSworld.com was a top priority. GPSworld deployed Google AdSense Questex which made AdSense a staple in its marketing arsenal. It helped in tracking performance of specific ad formats, colors and pages.
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