Web Development

Agency Transforms Business Model With Webcasts and Video

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Executive Summary

The Food Group is one of the leading marketing firms serving the food industry, their challenge is to deliver interactive rich-media presentations to global clients, create new service offering by increasing capacity to produce customer web events and facilitate staff collaboration and project continuity across five office locations. The Food Group chose Cisco to overcome these challenges. They implemented Cisco WebEx technology. Cisco WebEx technology tripled number of webcasts produced for customers, created highly profitable web event production unit and cut travel costs while improving productivity and responsiveness. The results of deploying Cisco WebEx technology were video features build strong client relationships, web-based application allows real-time presentation of video and other large media files and production services provide guidance for developing best practices for webcasts.

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