Project Management

Airline Menus and Sales Take Off With GuestLogix and Intel

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Executive Summary

Increasing fuel costs and the downturn in the air passenger travel industry following 9-11 prompted many airlines to look for new ways to increase revenues and reduce costs without raising ticket prices. Many airlines moved from snack food on board to 'No food on board' before adopting a model of 'buy on board' food for their customers. Airlines realized they couldn't simply eliminate food from flights. GuestLogix specializes in developing on-board retail technology and software so that air, rail and ferry operators have the tools they need to become competitive on-board retailers. Success in retail enhances customer satisfaction and drives additional revenues for the operators.

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