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Confronted by pressures from competitors and financial realities across the globe, today's banks face the equally daunting challenge of gaining clear insights into customer practices and preferences, and meeting their needs with precision. Al Rajhi Bank initially worked with RedPill Solutions, an analytics services firm that IBM acquired in 2009. The transition to IBM Global Process Services analytics solutions was relatively uneventful. Ultimately they were comfortable IBM could bring a unique blend of an international technology partner and combine it with the intangible chemistry of a boutique supplier.
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