Legal

Allianz Belgium Boosts Distribution Relationship Management of Brokers

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Executive Summary

Leading insurer Allianz Belgium wanted to improve its distribution relationship management with the brokers who sell its insurance products while boosting the quality of information and reducing costs. The firm replaced its outdated broker database for customer relationship management with an integrated application using Microsoft Dynamics CRM software. As a result, Allianz Belgium is improving sales and providing a better service to brokers.

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