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Alphawest had expanded as a result of many acquisitions and was subsequently acquired by Optus in 2005. This created a situation where each office used a different Customer Relationship Management (CRM) system to manage the sales pipeline. With offices in each state using a different platform, it was extremely difficult and time-consuming to gain a consolidated view of the sales pipeline across the country and have the confidence to forecast accurately. Alphawest engaged Oracle Certified Partner CRMNow to deploy Oracle CRM On Demand to provide a single Web-based repository for the management of companywide sales information.
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