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Atlantic Technologies wanted to create a single, global, shared system for pipeline and forecast management - available over the Web in Software-as-a-Service (SaaS) mode and reduce forecast production and consolidation times - decreasing the risk of inaccuracies or delays. The challenge was to increase the impact of marketing actions and reduce sales cycle times through sharing of customers and prospects masters and automate response to business opportunities. Atlantic Technologies deployed Oracle CRM On Demand, with 110 users already active in 10 branches worldwide and improved cross-selling and up-selling, as well as key sales force automation operations, such as management of contacts and key opportunities.
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