Business Intelligence

Ammunition Maker Uses Software-Plus-Services to Boost Web Traffic and Sales

Download Now Free registration required

Executive Summary

Winchester Ammunition, one of the legendary names in U.S. manufacturing, recognized that its most frequent customers wanted in-depth, dynamic information on the ballistics of the company's products - but the company's static brochures and Web site did not always engage each and every customer. So, Winchester created a ballistics calculator, using a software-plus-services architecture and technologies including Microsoft Silverlight 2. The result can be easily adapted for the Web, trade show booths, and even in-store kiosks and phones. By educating consumers about Winchester products, the calculator will enhance the user experience - it's expected to help to create more satisfied and loyal customers, and to increase sales and market share. Web traffic is estimated to increase by 20 percent.

  • Format: WORD
  • Size: 0 KB