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Customer Relationship Management (CRM) software has evolved. It is no longer just a sales and lead-generation tool, but is taking on a new role as a back-office platform. The CRM is becoming the unified application that tracks all interactions, both for current and future customers. CRMs have always been customized to satisfy a company's needs, but these days, one can purchase a lower-cost CRM and customize it them self, using the development tools that one is already familiar with. This approach could save one many thousands of dollars when compared to a traditional SAP installation. SplendidCRM is a powerful web-based Customer Relationship Management application, built on the Microsoft technology stack (Windows, IIS, SQL Server, C#, and ASP.NET).
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