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Anatomy Of A New Business

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Executive Summary

Yahoo! and UPS are helping Freedom-of-Teach export around 40 percent of its products, which are popular in such far-flung countries as Peru, Greenland and Sri Lanka. Some go to movie and special-effects companies such as Disney, Sony, Industrial Light & Magic and Lucasfilm; others find new homes at computer-game companies and art schools. Even the United States Mint, which employs sculptor-engravers, is a customer. Based in Alameda, Calif., with a full-time staff of three, Freedom-of-Teach has seen its revenues double in each of the past two years.

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