Business Intelligence

Apple's IPhone In China: Can Apple Cash In On The World's BiggestMobileMarket?

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Executive Summary

After making a place for itself across several countries, Apple iPhone entered China to tap the world's biggest mobile market. On August 28th 2009, Apple entered a non-exclusive deal3 with the second-largest mobile carrier of China - China Unicom - to sell iPhones in China. Although, Apple is optimistic about the Chinese smartphone market, players like Nokia and Motorola, which already have a strong foothold, are bound to give a tough competition to the brand. Moreover, Apple iPhone entered China lately (after 2 years of US launch), which led to unofficial distribution of iPhones in Chinese grey market.

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