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People seeking authoritative advice on everything from sealing asphalt to installing crown molding often turn to AsktheBuilder.com for the information they need. To bolster the value of his content and offer promotions on useful, relevant products and services to readers, company began providing contextual ads on his own. The only issue was that signing up and maintaining a stable of advertisers was practically a full-time job for company. AsktheBuilder deployed Google AdSense which offered trying different ad formats, colors, and placement to gauge relative effectiveness.
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