Business Intelligence

Astra Honda Motor Brings Innovative Motorcycles to Market Faster Through Design Collaboration Between Indonesia and Japan

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Executive Summary

In Indonesia, where traffic is congested, motorcycles are more than a mode of transportation; they are a way of life. To remain competitive and set trends, market leader Astra Honda Motor needs to continuously innovate and bring new designs and technologies to market rapidly. This required the company to bridge a process gap between Honda designers in Japan and local designers in Indonesia that had significantly lengthened the design cycle. Astra Honda Motor (AHM) engaged IBM Indonesia to deploy a new design platform that enabled a seamless, efficient process flow and faster time-to-market with innovations.

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