Attracting New Customers With Highly-Interactive Instructor-Led Virtual Classes

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Executive Summary

Business professionals take AMA instructor-led seminars to learn about business issues and topics that range from project management and finance to critical thinking, leadership and time management. Their business Challenges is to add Live Online seminars as an alternative to classroom seminars, migrate instructor content and prepare faculty members, build a highly interactive Live Online experience and drive the Live Online experience from a curriculum platform. AMA deployed SumTotal Learning as a platform for managing the virtual classroom experience for individuals and corporate customers. They successfully launched 17 Live Online Seminars in less than 10 months, attracts new customers for which travel is too costly or inconvenient, increases participation for in-company courses and provides a seamless, instructor-led Live Online experience.

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