Australian Web Site Gives Visitors a "Wow" Experience With Rich Media Platform

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Executive Summary

With 70 percent of Australia's active Internet audience visiting each month, ninemsn is Australia's leading online media site. With more than 50 news, sports, entertainment and fashion sites, ninemsn is known for its premium content and innovative user experiences. The company used Microsoft Silverlight to create a new way for visitors to experience ninemsn on the Web. By using Silverlight, ninemsn displayed hundreds of high-resolution digital photos on the ninemsn Web site that Grazia Magazine took during Australia's premier fashion event, Rosemont Australian Fashion Week. Web visitors can access the high-resolution photography without lengthy downloads. The Deep Zoom feature gives visitors much more control over the experience, flying over thumbnails or expanding any image they want.

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