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Auto Insurer Doubles Qualified Traffic With Bing

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Executive Summary

Enter Trouv? Media, a custom online lead generator that combines search engine marketing with opt-in e-mail services, targeted media buying and publisher network advertising to help brands reach the customers they need at the price they want to pay. The company differentiates itself with a proprietary methodology that aims to deliver precise lead profiles and value-based, dynamic pricing for each lead generated. Trouv? Media partnered with Microsoft Advertising to deliver a search engine marketing campaign on Bing for a major auto insurance company. Rather than reinventing the keyword wheel, Trouv? Media worked with Microsoft Advertising to attain Google parity. Microsoft search engine specialists helped the lead generation firm leverage its Google time investment - as well as the knowledge it gained about effective keywords.

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