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Economy cars account for about 60 percent of all vehicles sold in South America. This focus on value has made the region an ideal market for Web-based dealers. To maintain its competitive advantage, the company turned to HP to help it develop an even more comprehensive Internet sales tool. The automaker's goal was to enhance the customer's shopping and buying experience through a wider selection of vehicle models and buying tools, while more deeply integrating the Web site with the company's internal invoicing, production and logistics functions to make the entire process even more cost-efficient.
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