Business Intelligence

Automotive Data Pioneer Provides Timely, Interactive Web and Mobile Content Delivery

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Executive Summary

Kelley Blue Book has been part of the automotive industry since Ford Model T's shared the roads with horse-drawn buggies. Today, as a leading online supplier of information on new and used cars, Kelley Blue Book continually looks for ways to deliver rich, dynamic content to the consumers, dealers, car manufacturers, and others who use its services. Working with Neudesic, a Microsoft Gold Certified Partner, Kelley Blue Book is using Microsoft products to develop powerful, digital marketing solutions. Recent innovations include the visually rich Perfect Car Finder tool and a mobile version of its interactive Web content. Kelley Blue Book is now able to respond to evolving consumer and market demands with innovative products that help support its role as an industry leader.

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