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Affinion France specialises in relationship marketing. It designs, implements and applies loyalty programmes, which are integrated into its clients' offerings. Affinion requires a permanent telephony solution with faultless reliability in order to perform the contact center functions it carries out on behalf of its demanding clients. Its collaboration with Avaya, which began in 1998, has enabled Affinion to leverage a robust infrastructure, which gives its clients total customer satisfaction. Avaya has set up a telephone system structured around servers, with Automatic Call Distribution (ACD) positions, and on which several programs have been implemented over the years, as and when new requirements have come up.
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