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With the financial services and banking industry players aligning business strategies brought about by the industry deregulation, Banco De Oro (BDO) chose to put renewed and aggressive emphasis on its customers. The bank implemented a Customer Relationship Management (CRM) solution for its Call Center operation using Applix iCRM from Fujitsu Philippines. The Applix CRM solution, along with FPI's support services during implementation, has offered a new dimension in customer service. BDO is now banking on this solution to push for new services out to the market.
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