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BDMS' Bangkok Hospital Medical Center is its primary facility for internal medicine, pediatrics, and general surgery and houses numerous specialized centers. Customer tracking and retention is crucial in helping BDMS' hospitals stay in front in Thailand's competitive healthcare industry. As BDMS strives to offer the best healthcare, it requires a Customer Relationship Management (CRM) system to help deliver faster, more personalized services to patients. In August 2008, BDMS engaged Oracle Certified Partner Locus Telecommunication to deploy Oracle Siebel CRM to speed up responses to patient inquiries and improve the long-term competitive advantage.
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